As in 2011, Under Armour has an estimated 2.8 percent market share in the multi-segment retail market for sports apparel and active wear in the United States. The company comes in third place in terms of market share, which is right after Nike’s 7 percent and Adidas’ 5.4 percent market share. Under Armour’s net revenue is heavily based on its sales in North America, which makes up about 94 percent of its net revenue, while the net revenues in other foreign countries only make up for 6 percent. Under Armour’s products are available in the five specialty stores in the states, 80 factory outlets locate in 34 states, and over 25,000 retail stores worldwide by the end of 2012. In 2011, 70 percent of the company’s net revenues are coming from sales
