Nike: Blue Ribbon Sport (Nike)

Improved Essays
Introduction to Nike

Nike in Greek means "Victory" and since the beginning of the company in 1964, victory

has been a term that has represented many things about the Nike brand. It originally

known as Blue Ribbon Sport, was established by University of Oregon runner and his

coach Bill Bowerman handshake, thought they could make a good change by doing a

better job of designing and selling shoes to athletics.

Nike is an American multinational firm that designs and manufactures sports clothing

and accessories, Other than sports footwear, Nike also produces other products such as

bags, shirts, watches, eyewear, and other sports- and clothing-related goods.

(Nike) has become the world's biggest advertiser of athletic footwear and
…show more content…
In the first place, it works with the

classifications in building up Nike+ exercises. Nike has additionally included Nike+

Football, Nike+ Basketball, and Nike+ Kinect Training inside of the different class

benefit focuses. Computerized Sports underpins the classifications in making and dealing

with their groups and with new items like the GPS application. It is a sample of another

measurement being added to the Nike framework, an appearance of the vital

accentuation being put on huge information. Second, the division is adding to its own

items and its own particular wellsprings of income. Nike+ FuelBand is a wristband that

records separation went in a day, the quantity of steps taken, and calories smoldered. The

put away results can be transferred toward the day's end and contrasted and others in the

client's age bunch. The division has its Nikefuel.com site, applications, attire, and group.

It has as of late presented a wristwatch with comparable elements. Presently, Nike is

contending in the wearable medicinal gadget market. More items are en route. Third, the

division leads the pack in building the Nike hatchery depicted before. In this way, it is

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