The major concern of this paper is to look at internal motivation and wants and their impacts on visual perception. As noted above, motivations are under psychological factors that affect how people perceive visual information. Internal motivations make people have biased judgments on objects. When someone is self-motivated, they are likely to make biased conclusions in accordance with their beliefs or that favor their self-esteem
A study done by Balcetis and Dunning, 2006 motivational influences on visual perception show that peoples motivational states such their preferences or wishes affect their process of interpreting visual information. During the study, participants were shown the figure below. This figure can either be interpreted as either letter B or number 13. Researchers promised the participants different drinks according to what each would see on the display. Those who …show more content…
The researchers randomly picked ten children with differing social economic status. The children were asked to estimate the sizes of coins according to their diameters. Children from poor backgrounds whose value of money was greater, they gave overestimated diameters of the coins while those rich children gave lesser dimensions of the same coins. In this study, the poor children have pushed the need they had for money to give over manipulated diameters of the coins. It was something inside them which we can call a motivation the made them perceive the coins to be bigger than they normally are (Bruner, 1947). The rich children did not have that urge to have money so the coins did not seem a big issue to them and that's why their brains interpreted the coins as smaller objects. Therefore, our wishes and needs in life affect how to perceive what we