term1 Definition1term2 Definition2term3 Definition3
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Retailing
All of the activities involved in the sale of products to final consumers.
Crucial to consumers in every macro-marketing system
Must identify target market
Make decisions on the whole marketing mix
Types of Retailers:
General stores
Single-line or limited-line
Specialty & Department stores
Supermarkets & Mass Merchants
Convenience store
Door-to-door selling
Telephone and direct mail
Internet
Brick-and-mortar stores: physical store + online
Corporate chain
Wholesaling
Concerned with the activities of persons or establishments that sell to retailers, other merchants, business users, or institutional users, but do not sell in large amounts to final consumers.
Many producers are now bypassing wholesalers
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