30 Seconds to Mars

INTRODUCTION This book initially began as a commentary on my Facebook page, entitled, “Do Animals Go to Heaven?” It was the product of a question asked of me by our church youth. Several within the adult congregation disagreed with me. However I presented scripture as well as sound teachings. When I asked what their scriptural denial to my stance was, the reply I received was, “It’s in there somewhere,” referring to the Bible. Their incorrectly held beliefs were based on personal “feelings” and…

horizontal hole the elevator has to its left and almost instantaneously the door opened and I got in. My second class was Applied Physics on the 124th floor. Long trip ha? Not really I was there in just about two minutes and a half. When the doors of the elevator opened I was in the science lab, it was a blue lab, with pictures of all the best scientist in the world. At the end of it I turned left and the second red door to my right that was room 124-13 my class. I passed my ID card once more…

1997, Quaker finally sold the company for $300 million to Triarc, which has since revived the floundering brand.8 Branding Challenges Branding poses several challenges to the marketer (see Figure 4-3). The first is whether or not to brand, the second is how to handle brand sponsorship, the third is choosing a brand name, the fourth is deciding on brand strategy, and the fifth is whether to reposition a brand later on. To Brand or Not to Brand? The first decision is whether the company…

Neither Dale Carnegie nor the publishers, Simon and Schuster, anticipated more than this modest sale. To their amazement, the book became an overnight sensation, and edition after edition rolled off the presses to keep up with the increasing public demand. Now to Win Friends and InfEuence People took its place in publishing history as one of the all-time international best-sellers. It touched a nerve and filled a human need that was more than a faddish phenomenon of post-Depression days, as…