political topic of feminism in mind when she writes her books and blogs. While writing an essay about Pixar and its movie that brought in political views, she brought up some very good points. These political points included Wall-E with the mass consumerism problem and Brave with the feminist topic. Even though Amanda Marcotte mainly speaks on the feminist topic, she hit on some very good points when she brought up the fact that Wall-E was about mass consumption. ‘Wall-e was definitely a good…
If you ever have been to a store on Black Friday, you have probably experience the chaotic frenzy of people purchasing mountains of clothes and electronics; they are taking the opportunity reduced prices to satisfy their wants. North American has constructed this society of momentum, where life is orientated around material possessions and the idea of having enough. We have developed an attitude of perpetual dissatisfaction through the idea that more equals satisfaction, and until we are…
Duane Hanson's Supermarket Shopper sculpture demonstrates a change to a consumerist culture. Hanson utilized this work to remark on these progressions, and additionally depict the progressions to society. He depicts the excessive purchasing of this culture, as appeared in the overflowing shopping cart of various food items and ready made packaged materials like chocolate chip cookies and other foods like Coke. Duane demonstrates the customer as a overweight, undesirable looking woman, with her…
The Industrial Revolution, which took place from the 18th to 19th century, was a period during which mainly farming, rural societies in Europe and America became industrial and urban. Prior to the Industrial Revolution, manufacturing was often done in people’s homes, using handtools or basic machines. Industrialization marked a shift to powered, special-purpose machinery, factories, and mass production. While industrialization brought about an increased volume and variety of manufactured goods…
The ad we chose to bust comes from Victoria’s Secret, a company that is known for their marketing strategy of using attractive female models and calling them angels to sell their product. The females they chose to represent their brand are never anything less than tall, skinny, physically fit, able-bodied, young, and flirtatious with big breast and white or at the very least light-skinned. Accompanied by the message of perfect body, this ad communicates the message of what a person is expected…
In this way, consumer culture events such as the introduction of commercial products that mock the upper class consumer culture illustrates a resistance towards luxury goods in 21st century consumer society. The bag portrayed a strong message that it is just as cool to not be part of the elite that it is to belong to it. In turn, the fashion industry reflected this by introducing elements of ‘common people’ to reflect their new found power over trends. Imitation running shoes and how these lack…
Employment and Consumption Adam Smith – a Scottish economist and philosopher stated that “consumption is the sole end and purpose of all production and welfare of the producer ought to be attended to, only so far as it may be necessary for promoting that of the consumer” [Adam Smith, The Wealth of Nations, 1937 Modern Library Edition, p.625]. This indicated that consumers are the justification for economic activity and implies that the demand to consume is based on the wants and needs of…
Green consumerism is a phenomenon whereby consumers are increasingly paying more attention to the ethics of businesses with relation to environmental issues. This includes eco-friendly packaging, energy-saving technology, carbon footprints of products and other environmentally friendly means. However, the concept of “green washing” surfaces when businesses deliberately brand themselves as pro-environment through advertising when in reality, environmental issues are compromised. Therefore, a…
Class is Key Manipulating individuals is a very key aspect in advertising. Like puppet masters controlling puppets, corporations and businesses today take advantage of advertisements to influence American society. As advertisements like this increase people receive the false hope that by purchasing specific products they can achieve the happiness and lifestyle of the images or people portrayed within the add. The Baume and Mercier watch advertisement interests me because it portrays itself as…
Consumer culture is the dominant force of the modern “civilized” world. It promotes the freedom of expression through the choices we make as the consumer. No system embodies this philosophy more than Capitalism. Capitalism is used as the symbol of the west representing the higher quality of life that it promises. However, there is a disparity between what is promised and what is actually practiced especially in the third world. Capitalist manipulate the developing world to use it as a hub to…