Chiquita Brands International

Consumer Psychology and Marketing Communications Article Analysis PSY/322 August 14, 2013 Consumer Psychology and Marketing Communications Article Analysis People think, desire and act different. Consumer psychology can be a study of costumer behavior. Market communication will involve in consumer psychology by media promoting and targeting people by the evidence collected. These articles represent that behavior that bring joy to people and creates a study of marketing based on those behaviors. Understanding consumer psychology behavior is a key to innovation to those products people desire, in a way of marketing to provide that special feature they are looking for. Consumer psychology is a growing field that studies the products that people buy. In definition consumer psychology “is a specialty area that studies how our thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services” (psychology.about.com). Consumer psychology can vary in different topic related to services, emotions, environmental, influence, and needs. Is very important in the marketing prospective the understanding of these topics to target people with the essential products of their needs. Is very essential to create identification to the product that is going top be market so consumers familiarize with it. Psychologically people will associate the product logo with good or bad depending the experience they had with it. Market…

speaks volumes. Advertisers understood that this simple phrase would instill an image in the mind of consumers. An image which would hopefully sell the product. An image which fulfills the hopes of women, young and old: to be beautiful. Now that the consumer sees themselves as beautiful and in convinced this product can enhance their natural beauty, all they need is the name of the brand. The brand name is generally the last aspect of the product to be seen. The brand name “L’Oréal USA” can be…

released, while comparatively, the iPhone is on its 10th iteration. The Apple brand is something of a superpower. Apple Inc. uses their brand to compete in several competitive markets. The brand continues to evolve and expand its range of products and services. Apple originally started in 1976 with basic desktop computers and then laptops 20 years later. It took another 5 years for Apple to really expand into a first major new product area with the iPod, later followed by the iPhone in 2007…

final products to be sold to the distributors and retailers. Upon learning about the chain his shrimp goes through, Xavier is now considering if he should try to expand into the value-added parts of the shrimp business. This paper presents a strategic external analysis on the shrimp industry using two tools, namely, PEST analysis and Michael Porter’s Five Forces Model. Environment analysis is then summarised with the help of SWOT Analysis model. Global expansion in this industry has put…

Case 30: Wynn Resorts, Ltd. Name Business Policy Development and Implementation MGT 451 Professor October 20, 2012 Case 30: Wynn Resorts, Ltd. Where does the Wynn on the Cortai Strip fit on the Wynn Resorts Ltd. Growth and Expansion strategy? Is there support to make a significant capital investment in this resort? Why or why not? The Wynn on the Cortai Strip fits well within the Wynn Resort’s growth and expansion strategy due to the significant size of land for expansion…

uncertain prospect. Asia Times . Lee, C. Y., & Zhou, X. (1998). A comparative study of manufacturing strategy and its impact on business performance between Korean and Japanese electronics industries. Proceedings of the 1998 Decision Sciences Institute's Annual Meeting, Las Vegas, Nevada, November, p. 580. Lee, C. Y., & Zhou, X. (1999). A comparative study of manufacturing strategies and business performance between TQM and non-TQM firms: A case in the Korean electronics industry. Proceedings of…

Paper #2: Synthesis and Argument (5-7 pages) 1. W.E.B Du Bois makes a strong and persuasive argument about “double consciousness” and racial struggle in America. ANSWER THIS QUESTION: Do you agree that “art”—broadly defined—can be an antidote or a form of resistance against certain kinds of discrimination? 2. Take a position on this issue by first exploring at least three of our course texts, starting with Du Bois and leading through several of our other readings (Martin Luther King,…

bourgeoisie. For example, big corporations target rich people with specific name brands to target rich people to buy their products. The proletariats are also intentionally targeted into buying these specific name brand products that are expensive. Therefore, you have all these rich and poor buying expensive brands that maybe the poor cannot afford. Corporations do this because they know that the poor wants to be able to get what the rich can afford to make them feel as if they are at the same…

face-powders, highlighter, blush, along colored eye powders are not favored in China. According to my Chinese friend, Alissa, products that add color to your face are not popular among Chinese women, Chinese women actually whiten their skin tone to be ‘beautiful’. In addition, some Chinese women prefer local brands instead of big brand cosmetics because they contain traditional botanical products. These products are considered to be more environmentally safe and better to use. Thus, some of the…

In order to successfully revitalize the UK high street, Pop Up stores need to fulfill the needs of the consumer. Gordan defines Pop Up stores as “a marketing environment which is highly experiential, focused on promoting a brand or product line, available for a short time period, and generally in smaller venues that foster more face-to-face dialogue with brand representatives” (Gordon, 2004). Recognizing the importance of experiential marketing techniques used in Pop Up stores gives the brand…