Generic drug

In this essay the views of Porter that companies who engage in every generic strategy but fails to achieve any of them will be stuck in the middle and thereby possesses no competitive advantage (Porter. 1985) and Bowman’s and Ambrosini’s that despite Porters risks some firms have been successful by combining both strategies (1997) will be critically evaluated. Before the critical analysis can begin, the main concept of Porter’s business-level strategy will be outlined briefly. According to…

work he created Porter’s Generic Strategies, three interconnected concepts that most organizations use to develop key operating procedures and outmaneuver competitors. This paper will seek to to discuss generic strategies, their meaning and how they apply in the context of strategic marketing. Understanding the ins and outs of Porter’s techniques will offer burgeoning entrepreneurs insight into the mechanisms that create and dictate most business models. Porter's generic strategies describe how…

Figure 2: Porter's Generic Strategies Porter’s Generic Strategies and SME Performance Porter (1980) described the specific strategies of cost leadership, differentiation, and focus generic strategy. Porter (1980, 1985) contended that business organizations consist of either differentiation or low cost main classes of competitive advantage. In line with the argument, firm managers who use any of these strategies should realize above-average firm performance. In addition, firm managers have to…

success is to meet customer demands while keeping the costs down. Michael Porter, the write of “competitive Advantage: Creating and Sustaining Superior Performance”, defines three cost leadership approaches as generic strategies (Porter 's Generic Strategies, 2015). According to Porter, generic strategies include Cost Leadership, Differentiation, and Focus. He also subdivided the Focus strategy into two parts of Cost Focus and Differentiation focus. Cost leadership strategy refers to the lowest…

Introduction Over ten years Healthy Potion (HP) has become a multi-store business in the food and beverage industry, driven by the reputation of its unique drink infused with Chinese herbal concentrate. However, a strategic analysis of HP through SWOT and Porter’s Five Forces (1979) exposes weaknesses in operating a seasonal and single-product business. This essay supports HP’s expansion into the Australian juice industry which has experienced steady 9.8% annually growth between 2011-2016…

In order to cope with the pressure of wide range of products with high quality in the market, the concept of "leagility" that combines lean and agile strategies was introduced for the companies (Lemieux et al., 2015). The common goal of the lean and agile supply chain strategies is to meet the customers’ demands at the lowest cost possible (Qi et al., 2007). Although the prerequisite for agility is to be lean, the desire to use low cost and high flexibility simultaneously might result in a…

Michael Porter (1980) introduced a conceptual typology of generic strategies emphasizing on organisation’s positioning within their industry (See figure 1). Organisation must choose one of his three strategies not only to achieve above-average performance to gain sustainable com-petitive advantage, but also to cope better with rivals in the market place (Hitt, Ireland, & Ho-skisson, 2017). Figure 1: Porter’s Three Generic Strategies (source: Porter (1998), p. 39) Cost leadership, his…

prescription but they can still ‘unofficially’ prescribe branded drugs. A report by India’s Income Tax Dept. states that many leading pharmaceutical companies have paid doctors for prescribing their drugs. The Pharma Companies deny this and say that the money was transferred so that the doctors educate patients. The doctors will be at advantage until the bill is passed and it is made compulsory for doctors to prescribe only generic salt. During this time period, the firms can transfer money or…

Abstract Patanjali Ayurveda Limited is an Indian brand of Ayurvedic, herbal and wellness products. It is one of the fastest growing FMCG Company which has turned out to be most disruptive force in the Indian market (Kumar, 2016). It has exponentially expanded its product portfolio across the wide range of FMCG products. There are 15000 exclusive retail outlets, 3000 Patanjali chikitsalaya kendras and other retail chains for the wide range of products (Pandey and Sah, 2016). The increased…

BEMA film was designed to rapidly deliver a drug across the mucosa when fast onset of effect is required and to formulate drugs with poor oral bioavilability[1] Buprenorphine has very poor oral bioavailability(~10%) due to extensive first pass metabolism[3] and hence cannot be formulated as an oral tablet. IM, IV, suppository, transdermal, sublingual and buccal administration routs all bypass first pass metabolism and hence increase the bioavailability however IM, IV or suppositories would be…