National Football League

Super Bowl ads are GoDaddy’s domain 1. The two-week pregame With so much money invested, brands are increasing their exposure prior to the game in the hopes of building up momentum and stretching out the period of relevance for each campaign. Honda HMC 1.04% already has raised eyebrows with its released spot for the Honda CR-V, in which a paunchier, older Matthew Broderick invokes the memory of Ferris Bueller, playing hooky from a film shoot around Los Angeles. The online video, telling a…

“Mayhem is everywhere,” according to All State, an insurance company, with a clear message in their advertisements: use us because your insurance provider will not protect your items to the extent that we will. All State has a series of ads where a man plays “Mayhem,” a character used to sit in for extraordinary, but possible, disasters while simultaneously narrating them with dark humor. The best example of All State’s Mayhem commercials is their 2013 Super Bowl Commercial, Mayhem Forbidden…

The Super bowl is one of the most anticipated events of the year. The game is not the only aspect that draws viewers in; the commercials are almost as entertaining as the game. Companies spend around four million dollars for a thirty second time slot and in addition to that spend several million for the production of the ad. What could persuade a company to spend this amount of money on a single advertisement? Toyota aired a tear-jerking advertisement titled “My Bold Dad” during halftime at the…

year. While the Jones family, and coaches won’t come out and say it publicly. My belief is they feel the same way too. This Cowboys team last year gave fans something to be proud of last year, took us on a joyful ride that has us itching waiting for football season to begin, and ready for Training Camp to start next week. For the 1st time in a…

The 50th Annual Super Bowl that aired on Sunday, February 7, 2016, had a great amount of commercials that were created exceptionally well for the audience. Although there were many incredible commercials, one of the commercials stood out to me the most amongst the rest. Many companies use the Super Bowl commercial spots to advertise their products, although, one commercial conveyed a meaningful message regarding domestic violence, from the NO MORE Campaign. NO MORE has been known in the past to…

Budweiser is always one to impress with Super Bowl commercials. In the past years, they have had some of the top Super Bowl commercials ever. To have the best commercial takes a lot due to the fact that hundreds of companies are in competition. In 2014, the commercial called, “Best Buds,” aired during Super Bowl XLVIII. Millions of viewers worldwide watching the Super Bowl saw this commercial and loved it. Budweiser wanted a commercial that could be the best but that could also send people a…

Since its inception in 1967, the Super Bowl has amassed millions of viewers in the United States and across the globe. Friends and families gather around television screens at homes, in bars and restaurants, and just about anywhere else one can be placed, to watch the big game, the halftime show, and the commercials. Fifty years later, the trend continues, with over 111 million U.S. viewers watching the game live on television in February 2016. (Nielsen, 2016) This number does not include…

A Dad’s Gotta Do What a Dad’s Gotta DO Briton Hyundai developed a hilarious commercial, staring Kevin Hart, to be released during the 50th anniversary of the Super Bowl as entertainment for all of those crazy, overprotective parents out there. Hyundai released the Car Finder commercial during the 2016 Super Bowl in order to promote the new feature in front of all those overprotective parents watching Super Bowl commercials. Every parent wants to protect their children, especially when they…

Indeed, quiz show provides a feeling of everyone has equal opportunities to win no matter what job, talent, class, gender or race they are through doing same quizzes. As Holmes has argued about Fiske's explanation of games and rituals, games separate out winners from contestants as different, but rituals bringing different individuals in same levels and implying commonality (2008, p.93). In Mastermind, rituals fill in that idea by reducing individual's differences and make them compete at same…

He threw it to me of all people. Maybe it was my red cap with the letter “I” on it or my jersey, buttoned tight against my stomach, that boasted a portrait of Chief Wahoo across the chest. Or maybe it was the way my red and blue stood out in the sea of black and white and my gaping, toothy smile was louder than any shout; it was my arm that beckoned forcefully for the ball or my eyes that begged. I was so surprised that I almost dropped it back on the field. I attributed their loss in the next…