Pale lager

Jacob Ammerman Writing and Rhetoric September 14, 2017 Threshold Writing #1 Budweiser “Friends Are Waiting” Commercial Coming home to your best buddy is enough reason to never drink and drive. Budweiser shows this effectively in one of their commercials labeled, “Friends Are Waiting.” Their target audience could be American audiences who are 21 and older but it could also be anyone who is eventually going to be 21. If they can persuade a teenager into valuing their brand, eventually when that teenager is “of age”, they’ll have a paying customer. This commercial could be targeting a specific kind of beer drinker, instead of just beer enthusiasts in general. Budweiser’s purpose for this commercial is probably to sell more beer, but what is the real message this commercial is trying to portray and how will this make them sell more of their beer? From the beginning of the commercial the audience is introduced to an adult male probably in his twenties, holding a puppy he just got and brought home. From there, Budweiser starts using Pathos to create this sense of feeling/emotion by showing all the adventures this man and dog go through. This generates a relationship this man and dog have that the audience can see. With background music playing, this commercial creates a happy feeling that we can relate to ourselves, which draws in the audience. The next scene, we can see the man leaving his house with some friends and a case of Budweiser. As he leaves, the man says goodbye to the…

In today’s society we are constantly being pulled and prodded towards new products that are being advertised to say that they will be beneficial to our lives. In the end, they really do not. The truth being we are persuaded though many different channels. Some of the channels that are used can be entirely nonverbal. The artifact that I chose is the Budweiser’s 2015 ‘Lost Dog’ Super Bowl Commercial Found here: https://www.youtube.com/watch?v=VWeKtqWc2EA. The commercial took us through many…

If you live in America you have probably seen the famous Budweiser Clydesdale commercials come across the TV screen once or twice. The beautiful horses’ trotting around with their white hoofs perfectly composed just makes you want to have an ice-cold Budweiser beer. On the other hand, Bud Light’s new slogan “The perfect beer for whatever happens” tries to portray a party like lifestyle for anyone who’s wiling to give it a try. In fact, the largest brewing company in the United States, Anheuser-…

Many brewers follow similar recipes, but the ingredients of Corona and Heineken is the second reason to compare these two beers. Corona and Heineken both have a great high quality taste, but the ingredients differ. Although the basic recipe for Heineken is closely guarded, the ingredients are no secret. Heineken ingredients include barley malt (grain), hops (flavor-maker), water, yeast, and gluten with no additional additives. The amount of gluten usually depends on whether the beer is a…

“For friends that come together to reach for better,” could be a slogan for many positive products on the market. Would you ever guess it to be for a beer, such as Michelob Ultra? Michelob was originally an all malt beer when it was first brewed in 1896. However, for the first time, Michelob Ultra will also be brewed with 100 percent malt for a complex flavor while still being a “superior light beer,” according to www.anheuser-busch.com. Michelob Ultras unique ad and commercial both attempt to…

Guinness: The Beer that Brings Friends Together Commercials use tactics such as beautiful women, comedy, emotion, music, dialogue and high standards to sway the public into thinking that their product is the best product on the market. Guinness, an international beer company, utilizes inspiring music, emotion and dialogue throughout their commercial to show that their beer is the best. As a result, these three tactics are used to emphasize how their beer brings friends together and how…

assistant director of procreator.' Jonas will be like a Physical Education teacher and won't have anything else to do in the book. In the movie he was a pilot and watches the community, when Jonas left to escape, Asher got him and let him go to release all the memories and was still his friend. He got in trouble because he was supposed to "lose" him. If Jonas would not have got to the wall in time, the Giver and Fiona would have been lost or "released" to elsewhere. To be released to elsewhere…

Introduction Hockley Valley Brewing (Hockley) has come to the conclusion that light beers are more popular than dark ones. Since its dark beers have always been its flagship product, Hockley has to decide whether to change its marketing mix to adapt to the latest market trend, or to keep steady in its current course. Their proposed solution, should they decide to follow through with it, is a new light lager called Hockley Classic. SWOT Analysis Strengths: • Have a talented brewer, who is from…

over his arms. I saw a pale stoic face, yet he looked to be in sheer peace. My mom was next to me holding my hand, waiting for my response as if I were going to collapse. I reached out to touch his hand and the heart monitor started to race as if it were a car’s revving engine. This was when I looked up to see his eyes open for the first time. Relief washed over me. Everything around me disappeared into thin air. I could no longer see the pale white walls. I could no longer see the wired…

My mom said the nurses were going to leave him in the bed until we got there so I could see him for the last time. Once we got there the nurses then told us that they weren’t able to leave him there so he was put in the freezer downstairs where they keep the bodies. I remember the trip down the long hallways like my worst nightmare. The pale grey walls smelled of antiseptic and it was colder than the rest of the hospital. The halls seemed endless and the walk there was the more agonizing than…