Williams-Sonoma

The company holds only 7.9% market share (FY10) to main competitor Bed, Bath and Beyond with an astonishing 34.4%. (William-sonoma.com/investors) BBB’s strategy is to offer competitive prices for quality products. Its’ target market is middle to upper middle class and this is the reason it fairs better in the current market. The Bombay Company’s strategy was to increase its’ footprint by increasing outlet store locations so it could offload clearance items and increase sales to the outlet mall customer base. (Homeaccentstoday.com). Crate and Barrel decided to complete a nationwide marketing campaign that targeted catalogs and websites. While Pier 1 Imports, in a bold move consolidated chains, and licensed their name to Sears in Puerto Rico. (turnaround.org). Door to Store decided to convert and market to style-minded customers at low prices capitalizing on web selling and shipping nationwide. (buyfurnitureyoulove.org). Rolling Pin Kitchen Emporium switched most of its locations to upscale malls and targeted marketing thru websites and catalogs. While Restoration Hardware seemed to advertize to its wealthiest customers targeting the top 10%, attempting to expand its base. If I had to choose one of these strategies I would have to go with the one I mentioned first. I am aware that this was not a in the original case study but in researching I found the Bed Bath and Beyond strategy to be most formidable…

Marin County is one of the nine counties located in the San Francisco Bay Area and has a population of about 260,000. It is in the North Bay and is considered to be one of the wealthiest counties in the state of California. Geographically, it is a peninsula facing southward and borders Sonoma County from the North. Most of the population resides on the eastern portion of the area, whereas the mainland portion is primarily occupied by open spaces and agricultural areas. Due to its proximity to…

Becoming Who I am Supposed to Be As a student at Sonoma State University, I decided to declare my major in human development because it covers a broad range of subjects like psychology, anthropology, and sociology. Then, at the end of my junior year in college, I decided to declare a minor in early childhood studies. To complete the early childhood studies minor, I have taken classes that teach concepts such as child development and how to assess the different behavioral patterns and the stages…

Lemoore, California. The 559, the 93245, the small rural town located in the central region of the San Joaquin Valley. A place that will melt flip flops to the ground in the summer, yet it will have people gathering around a fire in the winter with their hands wrapped tightly around a steaming cup of cocoa. Not much goes on in this town and it is not quite what someone would call a vacation destination, but there is indeed something special about this town. This special characteristic is the way…

In Death of a Salesman by, Arthur Miller, Willy has a desire to be a good father to his son were his dad was not. Willy believes that if he can instill the correct values into Biff so he can be like himself or more successful. The problem Willy is confronted with is that he cares too much as if he is trying to emulate his life in Biffs. Compared to Willy Charley takes a position of hands off while still teaching Bernard to be a good student and by working hard because it will pay dividends later…

knowing what celebrities went through to get there. With that being said, what do you value most in life? Is it the little things that can be by the past or the important things? In life people tend to put so much value on the little things. For example, like William Carlos Williams hold his red wheelbarrow to so much standards. He feels as though so much depends upon it. When we focus on the little things, we tend to get side-tracked as William Carlos Williams shows in his “Red Wheel” poem and…

simple man was William Carlos Williams. He was born in America as a Puerto Rican-American who then with hard work and determination became a well-practiced doctor. He however is better known for his works of poetry that challenged the traditional way of writing poetry. In Williams’s book of poetry, The Wedge, is prefaced by an introduction that introduces his readers to his controversial ideas concerning poetry and what it should represent in today’s modern times. He wants his readers to break…

commentary. In terms of poetry, authors often switch between the two throughout their bodies of work. William Carlos Williams is an imagist poet whose personal poetic philosophy as expressed in various essays and interviews demonstrates a clear choice for using the poetic form to make social political commentary. In particular, Williams poem This is Just to Say is no exception to Williams’ method of using the poetic form for political…

In Remembrance of Aggie Fausnaugh (1929 – 2016) The Agnes H. Fausnaugh Endowed Scholarship Fund is a bequest from Aggie Fausnaugh, Ohio Wesleyan, to her beloved sorority, Kappa Kappa Gamma. Aggie Park attended Ohio Wesleyan University where she became a member of Rho Chapter in 1946. It was that same fall that Aggie met Hal A. Fausnaugh, a member of Beta Theta Pi and her future husband. From the moment she met Hal, she knew he was the guy for her. Kappa was another great love of Aggie’s life.…

A modernist by trade, William Carlos Williams works with other artists in an effort to start and perpetuate a new movement. Working within the constraints that focused on breaking free from past restrictions and conscriptions with an eye towards current events and cultural influences, Williams is building something beautifully simplistic in his poetry. Towards the beginning of his efforts in poetry Williams’ underlines the fears associated with the cultural change to modernism, and the prevalent…