Z-test

Stolichnaya vodka in 39 markets across the world. During this project she was able to gain a lot of knowledge concerning cultural communications. Her favorite campaigns involve expanding her knowledge about the communications field. Nichelle is able to identify possible opportunities within markets that are being underrepresented. She began her blog/website, stylemom.com, because there was a lack of content for Generation X women. She states, “We weren’t just women and mothers that wear cardigans and khakis anymore, that wasn’t what a mom looked like . . . we were the ones influencing and creating change. Most of the platforms that Generation Y, Generation Z, and Millennials use today are built from people in my generation.” She began the first steps of her website by researching content and creating a test blog. The response from her test blog was encouraging and from this success, she taunched stylemom.com on Inauguration Day in 2009. Stylemom is 6-years old, and Nichelle treasures her first blog post that she wrote about Michelle Obama’s dress. Stylemom has elevated her career from behind-the-scenes, to in-front of the camera appearing in multiple television segments. Although Nichelle loves the communications industry, she believes diversity is one aspect of the business that needs to be improved. At the time Nichelle became an Account Director, only 3.2% of people at her level and higher in Advertising, in the United States, were minorities. As a person of color and…

Out of all the generations that are still alive today, from the Greatest Generation to the Baby Boomers to Gen X, this generation of Millennials and Gen Z are, by far, the dumbest generation. Or so many people seem to believe. They argue that the youth have seemingly no knowledge of even the most basic information and with the increasing availability of technology at their fingertips, their ambition and academic intelligence will continue to deteriorate. However, those under the age of 30 have…

It takes more than a skill set for one to adapt to the different dispensations in the art and music industry, but LL has surely withstood many different styles and has withstood the test of time. LL Cool J is one of the first celebrated rappers to walk through the dispensation of Hip Hop and pop whilst still maintaining his street credibility. He never lost the sense of where he began and the platform that propelled him into who he is today. To be an icon and a public figure the youth to look up…

artists in order to simply keep a roof over his head. West later referred to this period as a time when he “[locked himself] in a room making 5 beats a day for 3 summers”. This dedication paid off when he received his big break, producing 4 songs on Jay-Z’s critically acclaimed album The Blueprint. The Blueprint marked an important point in Jay-Z’s career, as it came at a time when his music was perceived as becoming increasingly radio-friendly, leading to artists such as Nas, Prodigy and…

This time period is between 2000 and 2015; giving us iconic figures such as 50 Cent, Ja rule, Eminem, Jay-Z (Shawn Carter), Lil Wayne, Kanye West and Drake. Of course out of a generation of rap, there is always extremely influential rappers that has revolutionized the “game” for everyone. For the early 2000’s that person would Jay Z, one of the singles from Jay-Z 's now classic debut album, Reasonable Doubt, was a song called "Can 't Knock The Hustle." Though there are many interpretations about…

“A shiny unicorn on top of the flowery lawn” is what Lucy, a GYPSY, and others like her envision for themselves (Urban). A GYPSY, or a Generation Y Protagonist and Special Yuppie, is a middle to upper class citizen born between the late 1970s and the mid 1990s. All GYPSYs believe that they will be the best in their field because they are “special.” However, reality shows that this is not the case and that hard work is required to create and sustain a successful career, not just being told over…

as a whole, as well as the leisure industry. This has been seen with progression programs being offered in places such as Rudding Park, one of the North of England’s top hotels, where staff are encouraged to further their careers within their firm. Their employees speak of their love of their work place, and of how one employee stated his “story is of boy to man” and talks of the “Rudding family”, which employees feel they belong to (Rudding Park, 2012). Another example of this is British…

prioritizing change and growth over loyalty and submission. While for some this is viewed as a rebellious, entitled state of mind, it often manifests itself in ambition, determination, and a willingness to improve on ideas as opposed to simply going with the flow. For example, when I worked as a summer camp counselor in Malibu, California this past summer, I reported to a unit head, who was in charge of all the campers of a certain age group. My unit head Edden, another millenial, fostered a…

Kanye West’s single “Through the Wire” from “The College Dropout” album, was released in 2003. The importance of the single being released during that specific year was that Kanye was trying to be recognized as a rapper. Many people wouldn 't recognize him as a rapper mainly because he did not have as much credibility as other rappers, such as Jay-Z and Tupac did. In fact, people wanted him to give up on rapping and focus on beating, which was what he was good at. Kanye didn 't give up in what…

The Echo of Women The Mexican Revolution is something that changed Mexico for the better and that had so many parts that made it happen. For instance, a key component to the victory was the role that women played. Not only because they cooked, cleaned and took care of their children, but they also fought for their rights as well. As for the De La Garza family, they fought for themselves without a father or a male role model by their side. They only took care of their husbands, which reflects the…