http://www.flashcardexchange.com/tag/fig www.flashcardexchange.com: fig Flashcards en-us Sun, 27 May 2012 11:11:42 PDT Sun, 27 May 2012 11:11:42 PDT support@flashcardexchange.com 720 http://www.flashcardexchange.com/flashcards/view/2206114 The loop reflects long term relationship between providers and users of goods and services Stages: Understanding user needs Identifying appropriate groups of potential users providing information on product or service benefits collecting information on user satisfaction using this info to evaluate the quality of delivery of the product or service evaluating the effectiveness of the communication programme modifying the product based on this feedback informing users of these modifications on products or services 2012-05-27 http://www.flashcardexchange.com/flashcards/view/2206114 http://www.flashcardexchange.com/flashcards/view/2206118 Tools used by organisations to communicate with their audiences: Personal Selling Publicity Sales Promotion Dorect Mail and Direct response marketing Sponsorship Advertising Maerchandising Public ralations Trade Fairs Exhibitions 2012-05-27 http://www.flashcardexchange.com/flashcards/view/2206118 http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/ http://www.flashcardexchange.com/flashcards/view/2205273 Suppliers Shareholders Customers Employees Businesses will be more successful once they learn to work with these partners Piercy 1997 2012-05-26 http://www.flashcardexchange.com/flashcards/view/2205273 http://www.flashcardexchange.com/flashcards/view/2205296 Core product and or Service = reason for wanting to buy the them = the basic benefit Actual Product and or service = key features a customer expects Augmented product and or Service = additional benefits 2012-05-26 http://www.flashcardexchange.com/flashcards/view/2205296 http://www.flashcardexchange.com/flashcards/view/2205297 Branding = creating an identity for a product The Branding Iceberg, not all elements of branding are seen on the product, some are hidden away but still are vital parts Benefits of branding differentiation; shortcut for when consumers are choosing, identification, new products, same branding, brand loyalty, higher profit margins, quality Successful brands deliver functional benefits intangible benefits special features 2012-05-26 http://www.flashcardexchange.com/flashcards/view/2205297 http://www.flashcardexchange.com/flashcards/view/2205301 Charts the progress of a product in the market from its introduction to its decline Introduction / Growth / Maturity / Decline 2012-05-26 http://www.flashcardexchange.com/flashcards/view/2205301 http://www.flashcardexchange.com/flashcards/view/2205302 a powerful model, intended to contribute to the management of an organisations cash flow Problem Children : recently launched product, not built its market share, Stars: product has a high share of the market, generating enough cash Cash Cows : High market share, generating cash, need for investment is low because the market is growing slowly. Dogs : Product has few prospects, may not be making a loss yet, withdrawel from the market may be next 2012-05-26 http://www.flashcardexchange.com/flashcards/view/2205302 http://www.flashcardexchange.com/flashcards/view/2205318 (PED) small change in price, leads to large change in demand = price elastic (DVD players, washing machines) product shows little response to changes in price = price inelastic (bread, potatoes, fuel) PED calculation PED less than 1 = increase in £ = increase in revenue PED more than 1 = increase in £ = decrease in revenue 2012-05-26 http://www.flashcardexchange.com/flashcards/view/2205318 http://www.flashcardexchange.com/flashcards/view/1743008 fig.lang 2011-04-17 http://www.flashcardexchange.com/flashcards/view/1743008 http://www.flashcardexchange.com/flashcards/view/994732 Plants in the African Rainforest 2010-02-23 http://www.flashcardexchange.com/flashcards/view/994732 http://www.flashcardexchange.com/flashcards/view/702773 fig. lang 2008-11-20 http://www.flashcardexchange.com/flashcards/view/702773 http://www.flashcardexchange.com/flashcards/view/638457 Summer semester 2008 anatomy lab final 2008-07-16 http://www.flashcardexchange.com/flashcards/view/638457 http://www.flashcardexchange.com/flashcards/view/495145 Cell Biology fig 3-3 2007-08-31 http://www.flashcardexchange.com/flashcards/view/495145 http://www.flashcardexchange.com/flashcards/view/450029 Review of figurative language terms 2007-03-19 http://www.flashcardexchange.com/flashcards/view/450029