Sales and Marketing Management
MFS 38th Intake
CA1
Audemars Piguet Royal Oak
Manoj Kumar
10160174 / S9614207B
Background Information
Audemars Piguet is luxury Swiss watch manufacturer, founder by watch makers Jules Louis Audemars and Edward Auguste Piguet in the year 1875. Audemars Piguet makes highly complicated watches at an extremely limited quantity of around 30,000 timepieces a year.
The roots of Audemars Piguet, can be traced to Vallee de Joux a town which is about an hour away from the Swiss capital Geneva. Many farmers from this region picked up watchmaking skills to make ends meet during long and harsh winters they had during the 18th century. Jules Louis Audemars and Edward Auguste Piguet were childhood friends …show more content…
You can get some use out of it.
Specific Product: Audemars Piguet Royal Oak Chronograph Reference No. 26320OR.OO.1220OR.01
Brand Name : Audemars Piguet is one of the most prestigious and established names in the watch industry, known for their innovations, impeccable quality and reliability of their timepieces. Its the creme dela creme when it comes to watches.
Features: Chronograph, hours, minutes, small seconds, date and 40 hours of power reserve
Design: The Royal Oak like was designed in the early seventies, and was revolutionary and unconventional in almost every way. Since then the Royal Oak line has became an icon and the best seller.
Quality: The entire watch is made from solid 18K pink gold and only the finest of materials are used. Before the product leaves the factory if goes through multiple levels of quality control and rigorous testing.
Packaging: Its packed in a finely Crafted rose wood case, which by itself is a work of …show more content…
It is very important for the any company to make their products easily available to customers. Audemars Piguet with over 40 boutiques and numerous resellers across the world have made sure their timepieces are available in every major market. In Singapore alone they have a boutique and 9 other point of sales via various resellers. Sincere fine watches, Cortina watches and The Hour Glass are few of the resellers that offer Audemars Piguet products in Singapore. Audemars Piguet have sponsored various athletes such as Michael Schumacher, Sachin Tendulkar, Lionel Messi, Sebastien Buemi, LeBron James, Michelle Yeoh, Novak Đoković, Serena Williams to promote and Market their product to a wider range of customers. They have also partnered with hollywood actors such as Arnold Schwarzenegger, Scarlet Johansson, Danial Radcliffe and musicians like JayZ and John Legend. They have boosted sales and marketing by sponsoring events like the 68th annual Tony Awards in
MFS 38th Intake
CA1
Audemars Piguet Royal Oak
Manoj Kumar
10160174 / S9614207B
Background Information
Audemars Piguet is luxury Swiss watch manufacturer, founder by watch makers Jules Louis Audemars and Edward Auguste Piguet in the year 1875. Audemars Piguet makes highly complicated watches at an extremely limited quantity of around 30,000 timepieces a year.
The roots of Audemars Piguet, can be traced to Vallee de Joux a town which is about an hour away from the Swiss capital Geneva. Many farmers from this region picked up watchmaking skills to make ends meet during long and harsh winters they had during the 18th century. Jules Louis Audemars and Edward Auguste Piguet were childhood friends …show more content…
You can get some use out of it.
Specific Product: Audemars Piguet Royal Oak Chronograph Reference No. 26320OR.OO.1220OR.01
Brand Name : Audemars Piguet is one of the most prestigious and established names in the watch industry, known for their innovations, impeccable quality and reliability of their timepieces. Its the creme dela creme when it comes to watches.
Features: Chronograph, hours, minutes, small seconds, date and 40 hours of power reserve
Design: The Royal Oak like was designed in the early seventies, and was revolutionary and unconventional in almost every way. Since then the Royal Oak line has became an icon and the best seller.
Quality: The entire watch is made from solid 18K pink gold and only the finest of materials are used. Before the product leaves the factory if goes through multiple levels of quality control and rigorous testing.
Packaging: Its packed in a finely Crafted rose wood case, which by itself is a work of …show more content…
It is very important for the any company to make their products easily available to customers. Audemars Piguet with over 40 boutiques and numerous resellers across the world have made sure their timepieces are available in every major market. In Singapore alone they have a boutique and 9 other point of sales via various resellers. Sincere fine watches, Cortina watches and The Hour Glass are few of the resellers that offer Audemars Piguet products in Singapore. Audemars Piguet have sponsored various athletes such as Michael Schumacher, Sachin Tendulkar, Lionel Messi, Sebastien Buemi, LeBron James, Michelle Yeoh, Novak Đoković, Serena Williams to promote and Market their product to a wider range of customers. They have also partnered with hollywood actors such as Arnold Schwarzenegger, Scarlet Johansson, Danial Radcliffe and musicians like JayZ and John Legend. They have boosted sales and marketing by sponsoring events like the 68th annual Tony Awards in