Austin Cline's Definition Of Propaganda

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The term “propaganda” originally emerged in 1622 when Pope Gregory XV founded the Sacred Congregation of Propagating the Faith. The idea of propaganda remained one of the growing beliefs and policies until World War I. According to “Propaganda and Persuasion,” Austin Cline explains how “propaganda [is] any organized effort to persuade large numbers of people about the truth of an idea, the value of a product, or appropriateness of an attitude” (Cline). What Austin Cline is saying is that propaganda tries to influence copious amounts of people about the reality of a thought or the worth of a product by the suitability of a person’s opinion. While propaganda convinces an audience to only see one side of the advertisement, an argument sees the …show more content…
For example, selling weight loss supplements has become a popular concept in ads and serve as propaganda, such as a celebrities explaining to the audience why they need to purchase the product to help solve all of their problems. The initial purpose of propaganda is to convince the audience and shape their opinions about a specific cause. Furthermore, a propaganda’s intention is to get a response from the audience and allow them to embrace a specific deed, because simply obtaining a promise or agreement would not be sufficient for making this method effective. In the article “Propaganda and Persuasions,” Austin Cline explains how “[propaganda] refers not only to the effort by a government to get people to adopt certain beliefs or attitudes, but it can also be applied to the ways in which corporations try to get you to buy things” (Cline). Austin Cline is revealing how propaganda is used not only by the authority but it is also used as a way to sell their merchandise. When comparing Austin Cline’s quote and the previously listed example, both go hand in hand. The example proves that using these well-known celebrities in just another way to get the people to by the weight loss supplements without using the powers of authority. Though propaganda is based mostly on false purposes and an argument is based on a conclusion with several …show more content…
In the Verizon Wireless commercial, they demonstrate how Verizon has a better network explained by colorful balls. When the balls begin to take off out of the box, it shows how Verizon, the red balls, have a better wireless performance and was rated the best for data, call, speed, and reliability because their balls move towards their target faster, filling up more of the circle. When comparing propaganda to an argument, several people become confused because propaganda tends to make claims. An argument offers data that provides evidence, while estimating the costs of accepting the claim. On the other hand, propaganda relies on prejudices and beliefs that may twist or modify data to make the case, while overlooking the significance of accepting a specific opinion. When reading the article “Propaganda and Persuasion” by Austin Cline, he illustrates how “[propaganda] simply seeks to inform [the audience emotionally] (because it seeks to condition certain reactions to specific situations)” (Cline). In this quote, the author is expressing how propaganda not only enlightens people physically, but emotionally as well because its gets the audience to respond about an assured problem. After watching the Verizon commercial, I noticed how their claim did not give any other statistical evidence about any other phone company or what states

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