Some of the significant challenges have been noted, such as the development of Chadstone and Doncaster shopping centre and the target market being too narrow. However, other key challenges which may affect Camberwell’s lack of presence would include:
• Insufficient tourism appeal where long-term economic and community benefits may be generated.
• Large scale of development contributing toward high traffic congestion and parking problems in Camberwell.
• Concerns regarding the current Australian economy, which is likely affecting the consumer’s confidence to spend their leisure time in Camberwell.
• Private property law limited the council control on what they can and cannot develop.