COMPANY DESCRIPTION
Charmtech Labs LLC is a for-profit company operating out of a research park at Stony Brook University, NY with a branch in Ukraine. Their goal is to give people the ease to handle information effectively, be a better assistant to learning disabilities and language barriers, and make reading more interactive and accessible for everyone. Their flagship product is Capti Voice. It offers you with a new approach to look at digital content. It enables consumers to listen to news, documents, e-books, and more, anywhere, anytime.
COMPETITION ANALYSIS
We would like to identify Capti Voice competitive market using Porter’s Five Forces because of its effectiveness in identifying Competitive Rivalry …show more content…
However, Capti Voice better integration and features could serve as its competitive advantages against other competitors.
SWOT ANALYSIS
Strength
Strong Reputation : Capti Voice was featured on many press and media. It has received awards from DoEd, NSF, NIH, and NIDILRR. EdTech Digest named Capti the "Best Special Needs Solution of 2017". Slant named Capti "the best text-to-speech software".
Universal Compatibility : Capti Voice high compatibility with various file format including DF, DOC, ePub, webpages, and other formats combines with its multi platform support including Windows, Mac, iPhone, iPad, Chromebooks, and online using web browser make its a really powerful personal reader.
High usability : Consumers are able to save content from the web or upload documents they have created and have each read to them. During reading, the app highlights the words along the way. Settings (voice speed, text size, colors) are easy to adjust, and consumers can save their playlists and listen later. In addition to English, this tool translates text into a whole array of languages.