151).” For BioHarmonie to attract the primary target market the marketers need to have a clear understanding on what drives their consumers, and what does not. The target market profile is made up of four segmentation variables (1) Geographic’s, (2) Demographics, (3) Psychographics, and (4) Behaviouristics (Kerin, 2015, p. 151). BioHarmonie will provide their patients with assessment, treatment, inhibition and the utilization of array of manual therapy techniques and modalities in the interest of myofascial and musculoskeletal
151).” For BioHarmonie to attract the primary target market the marketers need to have a clear understanding on what drives their consumers, and what does not. The target market profile is made up of four segmentation variables (1) Geographic’s, (2) Demographics, (3) Psychographics, and (4) Behaviouristics (Kerin, 2015, p. 151). BioHarmonie will provide their patients with assessment, treatment, inhibition and the utilization of array of manual therapy techniques and modalities in the interest of myofascial and musculoskeletal