Due to the highly competitive nature of the school examinations being held in Sri Lanka, students obtain additional assistance from tutors who visit homes and are also compelled to attend group/mass classes to improve their performance at these major pre – qualifying examinations to enter the state universities / private degree awarding institutes affiliated to foreign universities and vocational training centers.
The rapid growth in the education sector has created a demand for stationery items such as exercise books. The stationary market in Sri Lanka is an "Oligopoly Market" with a few players in the market offering very similar products. Exercise books are manufactured by Ceylon Pencil Company (Pvt( Ltd, …show more content…
Since the company uses technologically advanced machinery and high quality raw-materials for their products the company was awarded with ISO 9001:2000 certification for its stationery items manufacture under the "Atlas" trade name and few other names as well.
"Varsity Pencil" was the maiden product of the Atlas Company and at present it manufactures over 300 stationery products including exercise books and is proud to be one of the main stationery brands available island wide. International markets such as South Asia, UK and the US were one of Atlas Company’s key area and those countries formed strategic partnerships with Atlas pencil company UK. International partnership like this will enable a company like Atlas to move onto more advanced technologies, improve more on quality wise spread the market to further countries with reasonable prices.
Atlas has gained the consumers trust as they maintained the high quality standard for more than 50 years in Sri Lanka is a well-known brand, operating in the Sri Lankan market for more than 50 years. Market leader like Atlas provide quality products and has reached to the top among other brands such as Weerodara, Richard, and …show more content…
Help prepare employees for higher responsibilities in the future by continuously reinforcing the development of the behavior and qualities required for higher-level positions in the organization.
be instrumental in creating a positive and healthy climate in the organization that drives employees to give their best while enjoying doing so; and
Assist in a variety of personnel decisions by periodically generating data regarding each employee.
The performance appraisal aims at 'feedback, development and assessment.' The process of performance appraisal should concentrate on the job of an employee, the environment of the organization, and the employee. These three factors are inter-related and inter-dependent. Therefore, in order to be effective, the appraisal system should be individualized, subjective & qualitative and oriented towards problem-solving. It should be based on clearly specified and measurable standards and indicators of performance. Therefore, the designing of the performance appraisal system should include the