In evaluating the advantages and progress of cognitive training, the author of the subject essay—"Cognitive Training On Its Way To Improving Everyday Life"—stresses the importance of further research. The author recognizes the areas of cognitive training programs that need to be addressed while pointing out the benefits thus far. Emphasizing the importance of researching cognitive training, the author's main claim clearly states how cognitive training will help more than just athletes: "improve the lives of the elderly (sixty-five years of age and older) and stroke patients by improving memory skills, isolating the problematic areas of cognitive functioning, and exercising those areas …show more content…
The author writes to researchers, potential buyers, and anyone interested in cognitive training. Technological advances are flourishing and growing exponentially, driving the author to evaluate and consider the possible outcomes of exploring cognitive training. The author demonstrates good judgement, is knowledgeable, shows complexity as well as uses statistical evidence, expert testimony, and observational data to successfully establish logos and ethos while rightfully neglecting to successfully establish pathos as this subject essay is written for the academic genre.
To explore the advancements and possible advantages of cognitive training, the author uses statistical evidence, expert testimony and observational data to create a claim of value and effectively establish logos. The author’s statistical evidence includes that of money which is
important to any audience, especially buyers: “Manchester United believes in the advantages of this cognitive training system and since 2014 has spent $80,000 installing a NeuroTracker set up in their facility”(2). Not only does this statistical evidence highlight how much money has already been spent, it also is from a reliable and …show more content…
The author explains cognitive training and clarifies the terms and ideas that are being discussed; the purpose of the second paragraph is to give the audience an explanation of the cognitive training programs and define the terms used. Appreciating complexity, evident in recognition of critics’ points of view, illuminates the author’s knowledge as well as successfully establishes logos. A. Mark Williams, chairman of the department of health, kinesiology and recreation at the University of Utah, (a NeuroTracker critic) is quoted in his doubts about the program. The author uses these disputes to better her argument and claim that Williams can only critique the NeuroTracker because more evidence is needed, which supports her main claim that further research needs to be done. In addition to making a concession, the author recognizes why the critic must be cautious—showing good judgment—in order to keep a good, reliable reputation himself. Williams must be extremely analytical and evaluative of the NeuroTracker before making any statements as to not let any placebo effects slip under the radar and disappoint potential buyers. The author acknowledges that an early praise of the NeuroTracker may lead to waste of time and money, two valuable priorities to the audience. By illustrating excessive research—being