Discussion The purpose of the present study was an experiment to test a logo DE 100 IPTV for a new internet TV channel and examine whether evaluative conditioning will increase people liking the new logo and will be more appealing to the audience. The results of the test were statistically significant, indicating a significantly higher difference between the liking logo in the experimental condition and control condition. We predicted that pairing the DE 100 IPTV logo with positive image will make people like it.…
Introduction People can identify emotionally with certain things, for example, products or brands, either liking or disliking them. This can depend on whether the item has been positively or negatively perceived by the individual. An example of positive pairing can often been seen in advertising, a cleaning product paired with a proud housewife showing her clean home and an example, of negative pairing can often be see in the health service, fatty food paired with obesity Something which is viewed more favourable in our minds, which has been associated with a positive link and something which is perceived negatively as a result of a negative link has been described as evaluative conditioning. Evaluative conditioning shows similarities to classical conditioning…
The results highlighted a correlation, but we are not quite sure if the results yielded a causation. The arithmetic mean for the control group is 29.048. This signifies that in 2 minutes, the average subject tested scored 29 out of a total 36 or an 80.68% percent accuracy. On the other hand, the average for the our experiment group, the subjects give gatorade, is 30.524 or an 84.78 percent accuracy. The results slightly improved for the experiment, but it is highly unlikely that this is due to the actual gatorade consumption.…
In this experiment, our goal was to answer the question: “Is there a noticeable difference between a name-brand item and its competitor or ‘knock-off’ equivalent?” My partner, Deven, and I decided to base the experiment on two soft drinks: Dr. Pepper and Pibb Xtra. Our trials took place in Ms. Steely’s third block AP Statistics class, where each of her students were assigned a number and randomly selected through a random number generator. We chose the matched pairs experimental design because our experiment only had two treatment conditions.…
The article “Sugarcoating the Truth”, by: Patricia Smith, illustrates the danger of consuming an obsessive amount of sugary soda. The explanations titled: “Studies Linked to Soda Industry Mask Health Risks”, by: Anahad O’connor, entails the secret influence the soda industry has on health studies. When looking into studies done on weather sugary sodas negatively affects one’s health, the results gathered by independent researchers greatly differs from those who are financially supported by the soda industry. “If you look at just the independent studies, it becomes exceedingly clear that these drinks are associated with diabetes and obesity,” (O’connor) but on the other hand “studies done by scientists with financial ties to the beverage industry…
Coyne and Messina Article Analysis The purpose of this paper is to analyze the article from Coyne et al. , “Hospital Cost and Efficiency: Do Hospital Size and Ownership Type Really Matter (2009)” and the article from Messina et al. , “The Relationship Between Patient Satisfaction and Inpatient Admissions Across Teaching and Nonteaching Hospitals (2009)”.…
In the article, “ Drink Up: More Coffee Lower Diabetes Risk,” that is found on NBCnews.com and is written by Barbara Mantel, informs the readers that drinking coffee over a long period of time has a significance with lowering diabetes. There has been observational research that found participants whom consumed or increased their intake on coffee had lower risks to Type 2 diabetes. Researchers advise people who want to lower their chances of being at risk for diabetes to drink an 8-ounce of black coffee a day. In spite of the fact that the tone of this article was appropriate for its readers, Mantel’s selection of word choice and vague evidence throughout the article was ineffective to persuade its readers to consider drinking coffee is a beneficial…
Advertisements pose as a trigger to encourage people to buy certain products. Of course, they do not exploit the problems that exist within those items, since they are designed to appeal to the consumer. Although, failing to provide the issues that exist result in concealing the truth. If a law mandates that a company must reveal certain side effects or risks, when advertising, the information quickly ruffles off in small test or is impossible to understand due to the speed when read aloud. Arrington acknowledges the common processes people use in advertising and provides his alternative.…
Johnson & Johnson founded in 1992, is the leading provider of health, pharmaceuticals and consumer products. The company has more than 250 operating companies in 60 countries out of which the Pharmaceuticals and Medical operating companies account for 45% and 35% of sales, respectively, while the consumer product companies account for 20% of annual revenue. Alex Gorsky, the Chairman and CEO of Johnson & Johnson says, “Our Company’s global reach is a testament to the high quality that our customers have come to expect from Johnson & Johnson, but also speaks to the tremendous amount of trust customers have in each of our businesses.” In recent years, however, this statement has lost its meaning and worth, the customers have lost their trust due to large-scale consumer product recalls, health fraud and most recent reason, covering up cancer risk of using talcum powder to women. Currently, there are more than 1000 women suing the company for covering up the ovarian cancer risk associated with using talcum powder in the genital area.…
In the article, A Comparison of the Cell Phone Driver and the Drunk Driver, researchers are attempting to find a causal link between using cell phone use and impaired driving. They do this by testing if the the condition of the driver affects driving performance. The condition of the driver is there independent variable. Researcher’s operationalized the independent variable by creating a control, distracting participants by talking to them on a cell phone and giving the participants alcohol to drink so they could under the influence of alcohol (p. 382). To test the hypothesis, participants carried on a casual conversation with a research assistant that was engaging and unique to the participant to measure the effects of cell phone distraction…
Original passage #3 Then, consumers would expect good feelings that were portrayed in the advertisements, and those feelings produce positive clinical effects. Therefore, proponents argue that DTC advertisements not only meet the consumers' demand, but also create positive emotional conditions. The problem, however, is that these positive feelings derived from DTC advertisements possibly reduce the patients' chance to get appropriately required treatments. Furthermore, from the statistics, customer support for DTC advertisements is declining; fewer patients responded that they liked to watch DTC advertisements (Lurie 447).…
An experiment was carried out to determine the percent of 100 percent cranberry juice in cranberry apple juice. This experiment is significant in everyday chemistry because it is the job of many chemists, in regulatory agencies such as the FDA, to quantitatively determine if the ingredients listed on the label of a substance are actually in that substance. Cranberry juice has particular qualities that are not found in other juices. The quality studied in this experiment was color. Cranberry apple juice is a mixture, but, because it is said to contain cranberry juice, it should also have some of the same unique identifying quality, color, that cranberry juice has.…
The overall project, once completed, would help the company to quantify smells and tastes in a meaningful manner, increasing standardization of the process and enhancing the use of data and statistical measures for use by the company. The evidence showed that the company was trying to compete in the smell and taste marketplace. Because of this, they wanted to improve their measurement system that was used to measure taste and smell. Additionally, in the define phase, they have mentioned their failure to understand the voice of the customer and their focus on the wrong CTQs. Those were the main sources of failure for the company and the reason for this project.…
The examination of community policing attests to a decrease of people’s fear of crime with a problem-solving agenda to battle disorder via protective measures in a local context. This conviction lays barrier for one’s mental state which generates necessity for a good relationship between the officer and community itself. Community policing offers had addressed incivilities that undermine from residents’ quality of life.…
3.3. Analysis of attitudes towards the five green feature In the second part of the questionnaire participants were asked about their attitudes towards the five green features. Getting an average on the attitude of people towards the features will indicate if there is a difference between what people believe and whether their attitude is in line with those beliefs. Eventually, the willingness to spend more on these features, on which we touch up on in the next chapter, will indicate whether positive beliefs and positive attitudes actually lead to people wanting to spend more money.…