To get people informed about Di Rienzo, this campaign will consist of IMC tools. The IMC tools that will be used to promote Di Rienzo as a premium sandwich shop will be sales promotions and advertising. The goal that comes along with using sales promotion as a tool is to get people talking about Di Rienzo through incentives. Incentives will really allow Di Rienzo to stand out as retailer. For advertising, this will allow Di Rienzo to build on his overall brand awareness. When meeting with the owner of Di Rienzo, his biggest problem was the lack of brand awareness his del had. This is because of the lack of
To get people informed about Di Rienzo, this campaign will consist of IMC tools. The IMC tools that will be used to promote Di Rienzo as a premium sandwich shop will be sales promotions and advertising. The goal that comes along with using sales promotion as a tool is to get people talking about Di Rienzo through incentives. Incentives will really allow Di Rienzo to stand out as retailer. For advertising, this will allow Di Rienzo to build on his overall brand awareness. When meeting with the owner of Di Rienzo, his biggest problem was the lack of brand awareness his del had. This is because of the lack of