“Celebrity Culture and Mass Marketing”
A proposed study on the effects of celebrity culture on consumer perception and behaviour; and how this is affecting the marketing techniques being used by UK businesses
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Signature of researcher.........................................................
2) Human participants are involved in my research and/or there are other ethical considerations in my research. Signature of researcher......................................................... If statement 1 is ticked and signed, there is no need to proceed further with this proforma, and research may proceed now. If statement 2 is ticked and signed the researcher should complete part B of this proforma.
Part B
This proforma should be read in conjunction with the Ethical Principles for Researchers and the HUBS flow chart of research ethics procedures. It should be completed by the researchers. It should be sent on completion, together with a brief (maximum one page) summary of the issues/problems in the research (and how they are proposed to be dealt with), for approval to the Chair of the HUBS Research Ethics Committee (or nominated Committee member) or in the case of research being completed as part of a taught module to the student’s supervisor or module leader prior to the beginning of any research.