The research method used was primary as he gathered information directly from the source. To collect the needed information on whether a potential training program would be beneficial, Jensen conducted a quasi-experiment at the Generico Company workplace. One advantage of using this research method is the findings may have more external validity. The participants, Jensen’s sales staff, are in a realistic setting that mimics their day-to-day work. Despite this pro, Jensen has less control over other variables that may impact the findings of his quasi-experiment. There are likely outside factors that influence how each individual or group performs on the
The research method used was primary as he gathered information directly from the source. To collect the needed information on whether a potential training program would be beneficial, Jensen conducted a quasi-experiment at the Generico Company workplace. One advantage of using this research method is the findings may have more external validity. The participants, Jensen’s sales staff, are in a realistic setting that mimics their day-to-day work. Despite this pro, Jensen has less control over other variables that may impact the findings of his quasi-experiment. There are likely outside factors that influence how each individual or group performs on the