The article begins by mentioning how, “art directors, those primarily responsible for the visual choices that make up brand advertising, are key informants in this initial exploration of the construction and reconstruction of visual brand identity” (Phillips, McQuarrie and Griffin, 318). One statement I find interesting in this article is the when the authors describe the visual consistency of an advertising campaign represented through fine art illustrations completed for Red Brick Beer: The authors of the article explain the function of advertising and the effective communication strategies and implementations used in marketing, but they are also able to draw significant comparison between the business models and the creative processes present in fine
The article begins by mentioning how, “art directors, those primarily responsible for the visual choices that make up brand advertising, are key informants in this initial exploration of the construction and reconstruction of visual brand identity” (Phillips, McQuarrie and Griffin, 318). One statement I find interesting in this article is the when the authors describe the visual consistency of an advertising campaign represented through fine art illustrations completed for Red Brick Beer: The authors of the article explain the function of advertising and the effective communication strategies and implementations used in marketing, but they are also able to draw significant comparison between the business models and the creative processes present in fine