Organic crop is growth from organic farming. In today’s world organic food market has grown expeditiously among consumers. Thus, sales from organic foods have increased since 2012 because organic foods do not contain any chemicals and its more healthy compare to non-organic food.
There are few research that had pointed out the consumer behaviour concept will influence consumer purchase organic food over non-organic food. Consumer behaviour is the processes people use to undertake when obtaining, use, and disposing of products and services. In other words, consumer behaviour can lead the organization or the marketing programs to success. Thus, organic agricultural market is more on to focusing in economic health of everyone. The marketer will …show more content…
The examples of the factors are environmental influences and individual differences. There are few factors that are under environmental is culture and social class. In today culture, consumer more preferred buy organic food because buying organic food will help to build a healthy lifestyle since there are no chemicals in it. But for the marketer they will change the eating habits of organic foods after the observation. However, most of the consumers start to choose healthy lifestyle and healthier foods so it’s help the sales of organic food market increases. In other words, social class factors are also affecting the need recognition strategy. The higher level of social class the higher of their acceptability of organic food is higher than lower social class is because organic foods are much more expensive than non-organic food so marketers have to raise awareness of these influences and learn to …show more content…
Marketer need to know consumer’s needs in order to help the organization produce products and marketing programs to achieve a desired result. Therefore, need recognition stage will let marketer more understand by create a segment with unsatisfied desires. Hence, marketers also need to understand how companies can activate need recognition. Nowadays organic food markets are lack of awareness and marketing strategies so it’s make more difficult in researching and learning the behaviour of the consumers. In order to activate the need recognition in the organic food market, marketers need to change consumers’ want with the new product and try to affect the consumers become conscious of their current state. In furtherance of boosting up the consumers demand towards the organic food, marketers need to stimulate the specific brand product quality and increase the accessible of information and the awareness from the consumers by activating selective need recognition. (Dumaresq, Green and van Kerkhoff 1996). Marketers need to remind consumers of the organic food need to increase the awareness. Even though organic food marketers had expanded the industry hence there are no action has been taken on consumer behaviour so marketers will most likely to use generic recognition when organic food companies
There are few research that had pointed out the consumer behaviour concept will influence consumer purchase organic food over non-organic food. Consumer behaviour is the processes people use to undertake when obtaining, use, and disposing of products and services. In other words, consumer behaviour can lead the organization or the marketing programs to success. Thus, organic agricultural market is more on to focusing in economic health of everyone. The marketer will …show more content…
The examples of the factors are environmental influences and individual differences. There are few factors that are under environmental is culture and social class. In today culture, consumer more preferred buy organic food because buying organic food will help to build a healthy lifestyle since there are no chemicals in it. But for the marketer they will change the eating habits of organic foods after the observation. However, most of the consumers start to choose healthy lifestyle and healthier foods so it’s help the sales of organic food market increases. In other words, social class factors are also affecting the need recognition strategy. The higher level of social class the higher of their acceptability of organic food is higher than lower social class is because organic foods are much more expensive than non-organic food so marketers have to raise awareness of these influences and learn to …show more content…
Marketer need to know consumer’s needs in order to help the organization produce products and marketing programs to achieve a desired result. Therefore, need recognition stage will let marketer more understand by create a segment with unsatisfied desires. Hence, marketers also need to understand how companies can activate need recognition. Nowadays organic food markets are lack of awareness and marketing strategies so it’s make more difficult in researching and learning the behaviour of the consumers. In order to activate the need recognition in the organic food market, marketers need to change consumers’ want with the new product and try to affect the consumers become conscious of their current state. In furtherance of boosting up the consumers demand towards the organic food, marketers need to stimulate the specific brand product quality and increase the accessible of information and the awareness from the consumers by activating selective need recognition. (Dumaresq, Green and van Kerkhoff 1996). Marketers need to remind consumers of the organic food need to increase the awareness. Even though organic food marketers had expanded the industry hence there are no action has been taken on consumer behaviour so marketers will most likely to use generic recognition when organic food companies