Create a single divisional structure for the company’s operations. While creating a short term and long term plan. For the short term, interbrew should market a survey in order to innovate a new beer base. Create a market survey and simulation to help forecast and determine the uncertainty conditions in Russia. While continuing to acquire more firms and differentiate products. While interbrews long term plan will conclude keeping the production of Stella Artois and monitoring its performance globally, while also comparing the products sales and performance with other competitor’s products, such as Foster and Heikeken. Evaluate their products market share globally. While during the process of the short and long term plans, interbrew should develop all the necessary strategies and analysis needed to pursue a global brand in the
Create a single divisional structure for the company’s operations. While creating a short term and long term plan. For the short term, interbrew should market a survey in order to innovate a new beer base. Create a market survey and simulation to help forecast and determine the uncertainty conditions in Russia. While continuing to acquire more firms and differentiate products. While interbrews long term plan will conclude keeping the production of Stella Artois and monitoring its performance globally, while also comparing the products sales and performance with other competitor’s products, such as Foster and Heikeken. Evaluate their products market share globally. While during the process of the short and long term plans, interbrew should develop all the necessary strategies and analysis needed to pursue a global brand in the