Social media has played a key role in creating obsession to brands. Google survey indicates that 45% men and 46% women use online study about brands before making their choices to buy.
Brands like Puma, Jimmy Choo use social media platforms to build their brands and drive awareness about their products. They market themselves across social media platforms in a way that people become obsessed with their products.
Footwear trends on social media
Brands like Steve Madden, Crocs, and Keds have garnered a lot of likes in Facebook pages and a lot of plus likes in Instagram. …show more content…
Brands essentially thrive on trust and reliability. Brands make shopping easier in terms of choice, where there are hundreds of similar products for sale.
Women select sneaker brands based on surveys and photos posted across social media. Some of the most chosen brand by women is Nike Free 5.0.
Facebook survey shows that women select trendy sneaker brands in casual styles but with low price tag. Keds platform sole shoes and Teds canvas are very popular with women on Instagram.
Top sneaker brands
The top five sneaker brands most liked by people and with a lot of sales are Nike, Brand Jordan, Skechers, Adidas, and Under Armour.
The best selling sneakers for men are Nike Air Jordan 3, Air Force One Low, Air Max, Air Monarch, Air Jordan 6 and 14. Other popular sneakers are from Under Armour, Roshee Run shoe, Puma sneaker shoes and New Balance.
Nike – Ranked One in sales
Based on the reports of U.S retailers and Washington Post, Nike sneaker shoes brand has been ranked the most sought after sneaker brand.
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