Task 1: Marketing Audits
1.1 Changing perspectives in marketing planning of …show more content…
Online Operation: The Company acquired direct online services to provide direct services to the consumer by the help of Direct Asia in March, 2014. It has significantly adopted a number of online services such as paid search, display advertising and affiliate program. It provides the services like a digital specialist. It approached a digital marketing operation through stream:20.
Web Strategy for Marketing: Hiscox launched location based marketing program by adopting
Crayon Ci, location-based mobile media channel JiWire, and digital agency Florish. It helps to adopt marketing program and tap the moving market. The wi-fi campaign helps to achieve online marketing activity. It proved to be successful more than five times a traditional display ads. The innovative wi-fi services in made possible with the help of JiWire. It enhances the business in the recent years