Social factors are those factors which actually measures the psychological factors of customers in an existing market. Social factors are the region which includes the shared belief of the population. Social factors comprises of career attitudes, population growth and many more (Cook, Macaulay and Coldicott, 2004). These factors are of certain interest because Amazon has a direct impact on how their marketers appreciate their consumers as well as understands that what drives customer’s attention.
Technological Factors
This factor contains understanding the capable technologies which are available. Technological developments can enhance Amazon’s internal productivity as well as help the goods and services from turning into technological obsolete (Dess, 2012). The role of technology helps the business of Amazon to increase every year.
Environmental Factors
This factor has become quite vital because of the enhanced scarcity of raw materials, population attitude to the environment, waste disposal rules and many more. Effects in the environment are now enhancing concern in the society as the environment also benefits the firm also for example-hydro-power plant. In the case of Amazon, their consumers and the authority of USA penalizes the company for conducting huge impact on the …show more content…
This theory model is executed for determining the competitive intensity of the market (Plunkett, 2011). This model helps Amazon for identifying where the strength lies in a business situation. This model is effective for Amazon in order to understand the power of the firm’s recent competitive level as well as the power of a position which the firm can observe to move within. By understanding where the strengths lies the theory can also be utilized for identifying the region of strengths for improving weaknesses as well as for avoiding mistakes (Norris,