Figure 1.5: value propositions
Source: Kotler & Armstrong (2010, 238-240)
MORE-FOR-MORE
The first possible value proposition is the more-for-more proposition. A brand that opts to use this proposition will be capable to justify an upper price by providing clients with a top level of reimbursements in their product.
MORE-FOR-THE-SAME
The subsequent proposition is the more-for-the-same option, that provides a buyer more benefits while charges them the equivalent price. The more-for-the-same proposition is frequently used to boost a firm place beyond that of their competitor. Customers are attracted to the company which provides the lesser price and still bids the same product, since they do not have to detriment the high quality they desire …show more content…
These hazards can be pigeonholed in a general way as affecting property, income, liability and personnel. Risks can also be branded by economic and political exposure.
Figure 1.7
Source: Doole and Lowe (2012, p.220)
Market Entry Decision for Nespresso
Centered on the market entry approaches and the levels of involvement in international markets and the peril and control in market entry, it has been concluded that ‘Direct Exporting’ should be applied in exporting the Nespresso coffee to Hong Kong. To be precise, a local distributor in Hong Kong will be chosen as a dire distributor to distribute coffee Nespresso to target leading supermarkets and convenient stores.
Marketing Mix Recommendations
The Concept of Product Life Cycle
Product life cycle (PLC) is the sequence through which every product goes through from introduction to extraction or eventual end. These stages or cycle that the products go through are;
Introduction: products are taken into the market and it involves hefty marketing activity, product promotion and the product are put into partial outlets in a few conduits for distribution. Sales peak slowly at this stage. The basis is to develop awareness, not
Source: Kotler & Armstrong (2010, 238-240)
MORE-FOR-MORE
The first possible value proposition is the more-for-more proposition. A brand that opts to use this proposition will be capable to justify an upper price by providing clients with a top level of reimbursements in their product.
MORE-FOR-THE-SAME
The subsequent proposition is the more-for-the-same option, that provides a buyer more benefits while charges them the equivalent price. The more-for-the-same proposition is frequently used to boost a firm place beyond that of their competitor. Customers are attracted to the company which provides the lesser price and still bids the same product, since they do not have to detriment the high quality they desire …show more content…
These hazards can be pigeonholed in a general way as affecting property, income, liability and personnel. Risks can also be branded by economic and political exposure.
Figure 1.7
Source: Doole and Lowe (2012, p.220)
Market Entry Decision for Nespresso
Centered on the market entry approaches and the levels of involvement in international markets and the peril and control in market entry, it has been concluded that ‘Direct Exporting’ should be applied in exporting the Nespresso coffee to Hong Kong. To be precise, a local distributor in Hong Kong will be chosen as a dire distributor to distribute coffee Nespresso to target leading supermarkets and convenient stores.
Marketing Mix Recommendations
The Concept of Product Life Cycle
Product life cycle (PLC) is the sequence through which every product goes through from introduction to extraction or eventual end. These stages or cycle that the products go through are;
Introduction: products are taken into the market and it involves hefty marketing activity, product promotion and the product are put into partial outlets in a few conduits for distribution. Sales peak slowly at this stage. The basis is to develop awareness, not