When the internet was used solely use on the idea of online consuming it was easier to differentiate the difference between PR and marketing. Marketing's immediate goal was is sales and Public Relations’ immediate goal is mutual understanding of the organization with its publics. However, since the rise of the digital age and upscale of social media usage by consumers PR and Marketing have come hand in hand as Marketing's measure of success is the number of sales it generates and Public relations' measure of success is expressed public opinion or other evidence of public support, social media has enabled these two success’ to come together as one big success. Bigger online sales generates word of mouth and reviews for consumers, expressing their opinion on a
When the internet was used solely use on the idea of online consuming it was easier to differentiate the difference between PR and marketing. Marketing's immediate goal was is sales and Public Relations’ immediate goal is mutual understanding of the organization with its publics. However, since the rise of the digital age and upscale of social media usage by consumers PR and Marketing have come hand in hand as Marketing's measure of success is the number of sales it generates and Public relations' measure of success is expressed public opinion or other evidence of public support, social media has enabled these two success’ to come together as one big success. Bigger online sales generates word of mouth and reviews for consumers, expressing their opinion on a