According to the (Mol, 2003) with the help of procurement strategies the sustainable competitive advantage can be achieved. He more concluded that the outlook of the organization and procurement factors to competitive advantage is relevant to the strategically procurement.
Both Mitchell’s and Shezan have identified procurement to be the most important element in achieving their low price advantage and implementing their price leadership competitive strategy.
On being asked what is it help them offer lower prices to the end consumers, Shezan procurement executives response was straight away procurement at lower prices, because Shezan has its own fruit and vegetables farms which help them to minimize the cost and emphasize on the …show more content…
On being asked they are employing a differentiation strategy under takes procurement activities that are in line with its strategy, Nirala sweets continuously looks for higher quality which is unique and is not easily available in the market. They constantly look for such supplies which are got by them from their selected suppliers. Keep a wider variety and deeper assessment of products and continuously ask their suppliers for supplies that create good image and repute for their stores. As more than 90% of the products of Nirala are produced with milk. The procurement department plays a unique role to examine the quality of the raw materials. Procurement department collects milk from selected farmers. And ensuring the regular collection of pure and fresh milk starts from the farmers to the factory and continuously observes its quality and freshness. Procurement department of Nirala is very much reason to them to provide fresh, pure and quality products to their