In the essay by Naomi Klein called “No Logo” she says “For the most part, the ad campaigns at the end of the nineteenth century and the start of the twentieth used a set rigid, pseudo scientific formulas: Rivals were mentioned, ad copy used declarative statements only…” (779). The main use of this quote is for the statement of using declarative statements only. This whole concept definitely fits the Old Spice ad. The statements on the ad are very declarative. They are basically telling you that when the viewer and consumer buy this Old Spice product they will end up like the man on in the picture with a very attractive female figure draped all over
In the essay by Naomi Klein called “No Logo” she says “For the most part, the ad campaigns at the end of the nineteenth century and the start of the twentieth used a set rigid, pseudo scientific formulas: Rivals were mentioned, ad copy used declarative statements only…” (779). The main use of this quote is for the statement of using declarative statements only. This whole concept definitely fits the Old Spice ad. The statements on the ad are very declarative. They are basically telling you that when the viewer and consumer buy this Old Spice product they will end up like the man on in the picture with a very attractive female figure draped all over