(Williams, Petrosky, Hernandez & Page, 3). In other words motion pictures, “product placement was initially the result of intermarrying family ties with business but quickly transformed into a method of reducing the cost of motion picture production while providing no-cost exposure for product” (Newell, Salmon, & Chang, 1). Product placement is a widely recognized practice that integrates into the storylines, verbally referred to by characters in the movies, appropriate to the movie scenes, and containing implied endorsements by the actors than product placements. “There is no better way to reach the audience, than to place a product in the hands of stars, who the audience views with dreamy eyes and who possess an incredible power to influence consumer behavior” (Gokhale,
(Williams, Petrosky, Hernandez & Page, 3). In other words motion pictures, “product placement was initially the result of intermarrying family ties with business but quickly transformed into a method of reducing the cost of motion picture production while providing no-cost exposure for product” (Newell, Salmon, & Chang, 1). Product placement is a widely recognized practice that integrates into the storylines, verbally referred to by characters in the movies, appropriate to the movie scenes, and containing implied endorsements by the actors than product placements. “There is no better way to reach the audience, than to place a product in the hands of stars, who the audience views with dreamy eyes and who possess an incredible power to influence consumer behavior” (Gokhale,