Buber’s word pairs further illustrate how rhetorical techniques can be implemented ethically. Like the world, rhetoric “is twofold for man in accordance with his twofold attitude” (Buber 17). Rhetoric without philosophy belongs in the world of experience because it creates an “I-It” relationship between the speaker and the audience (Buber 56). In this way, a speaker would be succumbing to discourse that aims at “ignorance with the bait of the pleasure of the moment” which Plato warns against (464). However, when a speaker considers his audience, he partakes in rhetoric that belongs in the world of relation. In this way, when a rhetor addresses his audience with an “I-You” word pair, he is effectively appeal to his audience through relation since “Relation is reciprocity,” this act benefits the rhetor and the audience (Buber 58). An audience cannot be properly persuaded unless the rhetor utilizes this word pair. The harmony of linguistic depiction and audience relation through philosophy is essential in any rhetorical
Buber’s word pairs further illustrate how rhetorical techniques can be implemented ethically. Like the world, rhetoric “is twofold for man in accordance with his twofold attitude” (Buber 17). Rhetoric without philosophy belongs in the world of experience because it creates an “I-It” relationship between the speaker and the audience (Buber 56). In this way, a speaker would be succumbing to discourse that aims at “ignorance with the bait of the pleasure of the moment” which Plato warns against (464). However, when a speaker considers his audience, he partakes in rhetoric that belongs in the world of relation. In this way, when a rhetor addresses his audience with an “I-You” word pair, he is effectively appeal to his audience through relation since “Relation is reciprocity,” this act benefits the rhetor and the audience (Buber 58). An audience cannot be properly persuaded unless the rhetor utilizes this word pair. The harmony of linguistic depiction and audience relation through philosophy is essential in any rhetorical