The other interns that are here for the summer have participated in both going out to the bars and going to a beer festival. The beer festival was a one initial cost of $40.00 whereas going to the bar they had to pay the cover at the door and for each drink they bought. The interns spent a more significant amount of time at the beer fest then they did at a bar and were overall happier with their experience. Why did the interns enjoy their time more at a beer festival rather than at the bar? Does this go back to the concept that Ariely proposed about free items? Were they more willing to spend more money in total just to be able to have free beer throughout the event? These were questions that I had when they came back from each event. I find this would be important to study for a business model or even just to expand on Ariely’s studies. In my opinion, I think this is due to convenience. The interns were more likely to go to the beer festival because they only had the hassle of paying once and then could receive as much beer as they wanted. It also gave was really easy for them to add variety because if they did not like the one they chose they could easily get another one for
The other interns that are here for the summer have participated in both going out to the bars and going to a beer festival. The beer festival was a one initial cost of $40.00 whereas going to the bar they had to pay the cover at the door and for each drink they bought. The interns spent a more significant amount of time at the beer fest then they did at a bar and were overall happier with their experience. Why did the interns enjoy their time more at a beer festival rather than at the bar? Does this go back to the concept that Ariely proposed about free items? Were they more willing to spend more money in total just to be able to have free beer throughout the event? These were questions that I had when they came back from each event. I find this would be important to study for a business model or even just to expand on Ariely’s studies. In my opinion, I think this is due to convenience. The interns were more likely to go to the beer festival because they only had the hassle of paying once and then could receive as much beer as they wanted. It also gave was really easy for them to add variety because if they did not like the one they chose they could easily get another one for