Nihar naturals: STPD analysis
Segmentation Targeting Positioning Differentiation
Demographic: progressive class, middle to low income group, females
Geographic: Urban cities; rural towns
Psychological: Customer looking for value for money
Gender: females
Age: almost all age-groups
Primary market: Urban and rural women looking for “value for money” and inclined towards natural products. Benefits: helps maintain good hair at relatively low cost. Uses natural traditional ingredients. . Natural traditional ingredients for good hair
4P analysis:
Product: 100% pure coconut oils. Product line includes:
• Nihar naturals perfumed coconut oil – rose and jasmine
• Nihar Shanti Amla hair oil
Price:
• Nihar naturals coconut hair oil(400 ml) – Rs …show more content…
Nihar started “Chhotte kadam pragati ki aur”- for upliftment of under privileged children. This was a part of social marketing. Nihar naturals do ads in newspaper, television, internet etc.
Revive: STPD analysis
Segmentation Targeting Positioning Differentiation
Demographic: females, middle and higher income groups
Geographic: Urban cities
Psychological: Customers willing to pay more to get better look on clothes
Gender: females
Age: 25-50
Primary market: Housewives who regularly starch their clothes Benefits: gives your clothes a fresh new look instantly. . gives your clothes a fresh new look instantly
. Ease of use
4P analysis:
Product: It is a detergent to wash clothes. It contains starch and helps eliminate patches on coloured clothes.
Price:
• Revive liquid(400 ml) – Rs 96 (200 ml) -Rs 53
• Revive anti-bacterial powder(50 gms) – Rs 15
Place:
• Strong distribution network.
• Available in high value, general stores
Promotion: It has tagine “Kadak bhi, chamak bhi”. It reminds us to product value delivery. Advertisements on television and internet have been used as a strategy. Revital is in the star segment in …show more content…
All the information is with respect to the competitors of our company. Hair Oil:
Strength Weaknesses
a)Dominant player among coconut based oils. a) The original parachute oil solidifies in winter season.
b) One of the most recognized and trusted brands
Deodorants:
Strength Weaknesses
a) Effective advertising and branding targeting the youth a) Only an urban market phenomenon.
b) Effective marketing and promotion campaigns for attracting customers. b) High pricing reduces the target market c) Controversial advertising often leads to legal issues.
Fabric care:
Strength Weaknesses
a) Dominant market position due to early mover advantage. a) Less presence in Rural markets
b) Available in various packaging styles for convenience. b) Competitors have cheaper products
c) Highly differentiated product and a strong distribution network,
Edible oil:
Strength Weaknesses
a) Higher Poly Unsaturated Fatty Acid(Saffola Oil) a)Higher Cost
b) Most trusted Brand b)Taste Indifference
c) LoSorb Technology, due to which oil gets, absorbed less. c)Inefficient segmentation
Salt: Strength Weaknesses
a) Low sodium content a) Tata enjoys monopoly in iodised salt
Segmentation Targeting Positioning Differentiation
Demographic: progressive class, middle to low income group, females
Geographic: Urban cities; rural towns
Psychological: Customer looking for value for money
Gender: females
Age: almost all age-groups
Primary market: Urban and rural women looking for “value for money” and inclined towards natural products. Benefits: helps maintain good hair at relatively low cost. Uses natural traditional ingredients. . Natural traditional ingredients for good hair
4P analysis:
Product: 100% pure coconut oils. Product line includes:
• Nihar naturals perfumed coconut oil – rose and jasmine
• Nihar Shanti Amla hair oil
Price:
• Nihar naturals coconut hair oil(400 ml) – Rs …show more content…
Nihar started “Chhotte kadam pragati ki aur”- for upliftment of under privileged children. This was a part of social marketing. Nihar naturals do ads in newspaper, television, internet etc.
Revive: STPD analysis
Segmentation Targeting Positioning Differentiation
Demographic: females, middle and higher income groups
Geographic: Urban cities
Psychological: Customers willing to pay more to get better look on clothes
Gender: females
Age: 25-50
Primary market: Housewives who regularly starch their clothes Benefits: gives your clothes a fresh new look instantly. . gives your clothes a fresh new look instantly
. Ease of use
4P analysis:
Product: It is a detergent to wash clothes. It contains starch and helps eliminate patches on coloured clothes.
Price:
• Revive liquid(400 ml) – Rs 96 (200 ml) -Rs 53
• Revive anti-bacterial powder(50 gms) – Rs 15
Place:
• Strong distribution network.
• Available in high value, general stores
Promotion: It has tagine “Kadak bhi, chamak bhi”. It reminds us to product value delivery. Advertisements on television and internet have been used as a strategy. Revital is in the star segment in …show more content…
All the information is with respect to the competitors of our company. Hair Oil:
Strength Weaknesses
a)Dominant player among coconut based oils. a) The original parachute oil solidifies in winter season.
b) One of the most recognized and trusted brands
Deodorants:
Strength Weaknesses
a) Effective advertising and branding targeting the youth a) Only an urban market phenomenon.
b) Effective marketing and promotion campaigns for attracting customers. b) High pricing reduces the target market c) Controversial advertising often leads to legal issues.
Fabric care:
Strength Weaknesses
a) Dominant market position due to early mover advantage. a) Less presence in Rural markets
b) Available in various packaging styles for convenience. b) Competitors have cheaper products
c) Highly differentiated product and a strong distribution network,
Edible oil:
Strength Weaknesses
a) Higher Poly Unsaturated Fatty Acid(Saffola Oil) a)Higher Cost
b) Most trusted Brand b)Taste Indifference
c) LoSorb Technology, due to which oil gets, absorbed less. c)Inefficient segmentation
Salt: Strength Weaknesses
a) Low sodium content a) Tata enjoys monopoly in iodised salt