1. Based on the information presented in the video, conduct a SWOT analysis on iRobot.
Strength Weakness
1. Innovative & high-quality products
2. Maintains strong customer relationship and satisfaction
3. More than 6 million sales over the years
4. Holding their position in the market since 20 years now
5. Keeping themselves updated on upcoming rivals and knockoff brands
6. Less price value comparing to competitors 1. Hackable robots that can be replicated easily
2. Robotic functions limited to floors only
3. Not available in global market. (only in some countries)
Opportunity Threat
1. Open new branches easily in other countries due to globalization and reduced …show more content…
Although iRobot encourages other robotic products to come out because it helps the industry, but they should also stand hard for their top position in the market. Their strong knowledge and research on manufacturing the robots and their presence in doing competitive analysis honed them skills to better their products and compete with their rivals.
Chapter 7: Strategy Formulation: Corporate Strategy (Oxfam America)
1. Does Oxfam America pursue vertical growth or horizontal growth? Explain your answer.
Apparently horizontal growth seems to be followed by Oxfam America. As stated by Oxfam they are an international relief and development organization, having subsidiaries in numerous countries all over the world. Their main motive is to do long term development work in terms of helping people in need, fighting poverty, and end hunger.
2. Although not a typical corporate structure, explain how Oxfam America’s approach to strategic management coincides with the concept of corporate …show more content…
How does Oxfam utilize music outreach and celebrities to implement their mission?
Oxfam uses music and celebrities as a medium to use their voices and people involved in music industry to reach out audiences with great message. Like Actress Scarlet Johansson and Chris Martin sent out a message to save lives in Haiti due to earthquake by donating to Oxfam.
Unlike other notorious organizations, Oxfam never ask artist for things they can’t afford because there main mission is to reach the audience all over the world and spread awareness and eliminate poverty. They would go on a tour with artist and ask for specific petition from fans.
2. How does Oxfam America use their strategy to select artists who will aid in implementing their mission?
Oxfam America are very careful in selecting artists and celebrities they closely look at how their personality is, their history, interest, how they response with public and how do they talk to the media. Oxfam avoids some kind of people and doesn’t encourage the idea of promoting their work with. Oxfam are engaged with 80 to 90 celebrities and enjoyed working with celebrities like Scarlet Johansson, Chris Martin, Kristin Davis and