Over the years, numerous changes have occurred and the auto industry has become a mature industry for consumers. A mature industry, defined as an industry …show more content…
As government regulations and incentives, and consumers continue to explore alternatives to gas operated vehicles there is going to be many attempts to enter into the industry, however the cost to enter is extremely high. Tesla experienced this early, in there quest to enter the automotive industry. In fact, Musk and other investors used $100 million dollars in production prep alone, and no car was created (Harry & Keller). Because BMW, Mercedes, Cadillac and others have the financial ability to fund this opportunity, so they are major threats to the electric vehicle automotive …show more content…
On a less generic level other substitutions include the increasing amount of car sharing corporations such as ZipCar, Car2Go, Enterprise Car Share, and FlexCar. Carsharing allows its members to access privately owned cars, without the responsibility of owning a car (Shaeen &