Social media is a type of online application, platforms and media channel that are used to interact, collaborate and share information and content (Richter & Koch, 2007). Simply put, social media is a computer application that mediate or media in cyberspace to allow users to create a variety of information on various matters for relaxing in the form of text, images and video shared with other people in a virtual network. in fact, the word of 'social media' itself describes the main role of that media for social purposes.
According to Kim and Ko (2012), social media take a variety of forms, including weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, and social bookmarking. As their usage increases rampantly, not only …show more content…
Practically, almost every day there will be new applications that support the use of social media and if we look at the mobile phone only offer hundreds of applications that can be downloaded either free or paid. It is very beneficial to the current generation in multiple fields which include education, e-commerce, marketing /advertisement, communication and social good; however, it also portrays that the information sharing on social media by the users lead to many privacy issues. Therefore, the social media users should be very careful in sharing information as it can be wrongly manipulated by others (Sameen Fatima et al, …show more content…
Everyone can share their opinions and experiences related to products, services or brands with not only their friends and family, but with a larger, anonymous audience worldwide. In conjunction with this technology advance, online consumer reviews regarding restaurants, travel destinations, and hotels that others have visited have become important sources of information for consumers (Jeong and Jang,
According to Kim and Ko (2012), social media take a variety of forms, including weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, and social bookmarking. As their usage increases rampantly, not only …show more content…
Practically, almost every day there will be new applications that support the use of social media and if we look at the mobile phone only offer hundreds of applications that can be downloaded either free or paid. It is very beneficial to the current generation in multiple fields which include education, e-commerce, marketing /advertisement, communication and social good; however, it also portrays that the information sharing on social media by the users lead to many privacy issues. Therefore, the social media users should be very careful in sharing information as it can be wrongly manipulated by others (Sameen Fatima et al, …show more content…
Everyone can share their opinions and experiences related to products, services or brands with not only their friends and family, but with a larger, anonymous audience worldwide. In conjunction with this technology advance, online consumer reviews regarding restaurants, travel destinations, and hotels that others have visited have become important sources of information for consumers (Jeong and Jang,