Though it can be a little difficult for certain products, others have the advantage of targeting consumers through the smell sensory in order to encourage more acquisitions. Specific examples include baked goods such as cakes and cookies, air fresheners, perfumes, as well as laundry detergents and softeners. “Pleasant scents can enhance evaluations of products and stores and increase variety-seeking behavior” (Krishna, 2011). In fact, pleasing smells can convince a consumer to purchase things that they may not have …show more content…
By strategically appealing to each of the senses, marketers can have a significant influence on the purchases of consumers. When it comes to visual perception, marketers should focus on creating attention-grabbing products. They can do this by using creative designs and appropriate coloring. Color is so important when it comes to the visual perception that marketers go as far as “color forecasters” in order to keep up with trends that are in demand (Hoyer, Pieters, & MacInnis, 2013). In terms of the smell sensory receptor, marketers should take necessary measures to ensure that their product is up to par. Scent can be a “deal breaker” for various products. On several occasions, I have placed perfumes, candles, lotions, etc. (from brands that I like) back onto the shelf simply because of the