The first concept they introduced is radical resource productivity. Radical resource productivity entails finding an efficient method to get the same number of products while using less in the amount of input. Lovins and Hawkins believe that given the technology that is available we can work more with natural resources. The second concept that they raised was Biomimicry. Biomimicry is the idea that we the consumers act as if our natural resources are infinite in their amount and as a result our standard of living includes careless use of resources. The lack of gravity given to natural resources is enabled by the cheap prices set which in turn encourages countries and companies to purchase more. Lovins and Hawkins believe that the prices for natural resources are too low given that we don’t have an infinite amount of resources and instead propose that we should use the technology to imitate some of nature’s
The first concept they introduced is radical resource productivity. Radical resource productivity entails finding an efficient method to get the same number of products while using less in the amount of input. Lovins and Hawkins believe that given the technology that is available we can work more with natural resources. The second concept that they raised was Biomimicry. Biomimicry is the idea that we the consumers act as if our natural resources are infinite in their amount and as a result our standard of living includes careless use of resources. The lack of gravity given to natural resources is enabled by the cheap prices set which in turn encourages countries and companies to purchase more. Lovins and Hawkins believe that the prices for natural resources are too low given that we don’t have an infinite amount of resources and instead propose that we should use the technology to imitate some of nature’s