They note that connectedness is important to a favorable brand experience, second to predilections, which are arguably fixed compared to connectedness of the advertisement. The most significant component of connectedness in their study was "escape" (621). The study does not make the claim that people watch advertisements explicitly to escape. However, this is certainly a correlative product. As such, advertisers likely capitalize on this by emphasizing the "distraction from reality" to unconsciously create positive
They note that connectedness is important to a favorable brand experience, second to predilections, which are arguably fixed compared to connectedness of the advertisement. The most significant component of connectedness in their study was "escape" (621). The study does not make the claim that people watch advertisements explicitly to escape. However, this is certainly a correlative product. As such, advertisers likely capitalize on this by emphasizing the "distraction from reality" to unconsciously create positive