Telecommunication service providers are important to both developed and emerging economic. In Northern Cyprus there is a stiff competition between the two major telecommunication providers that is Turkcell and Telsim. Customer’s satisfaction is a necessity for the survival of both of them in the market. They both have to compete with each other to ensure optimal customer satisfaction in terms of services and product to make their customers loyal. Customer loyalty has been defined as the sentiment that affects the attitude of customers, which makes them want to return to a particular service or outlet for more service. Customer loyalty is the totality that inclines a customer to a product or service; it has been identified as an ingredient for business success and profitability of a firm and has also been identified as a source of gaining competitive edge, because it will help the business in getting the best type of
Telecommunication service providers are important to both developed and emerging economic. In Northern Cyprus there is a stiff competition between the two major telecommunication providers that is Turkcell and Telsim. Customer’s satisfaction is a necessity for the survival of both of them in the market. They both have to compete with each other to ensure optimal customer satisfaction in terms of services and product to make their customers loyal. Customer loyalty has been defined as the sentiment that affects the attitude of customers, which makes them want to return to a particular service or outlet for more service. Customer loyalty is the totality that inclines a customer to a product or service; it has been identified as an ingredient for business success and profitability of a firm and has also been identified as a source of gaining competitive edge, because it will help the business in getting the best type of