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What is the "socio-cultural level of analysis"?
(key words)
How the presence and behaviour of one or a few people affect the behaviour and attitudes of another individual.
3 key concepts ('premises') that drive socio0cultural psychology
1. social & cultural environment influences our behaviour
2. we want to feel connected to others (it matters!)
3. we have a social identity
3 methods used at SCLOA
1. Laboratory experiments
2. Participant observation
3. Content analysis
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