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25 Cards in this Set
- Front
- Back
What's the difference between traditional marketing and inbound marketing? |
Traditional marketing is interruptive and marketer-centric (cold calling, spam ads) |
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What is inbound? |
Inbound marketing empowers potential customers with customer-centric strategy that has a educational focus on customer needs versus the company needs. |
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What is the Inbound Methodology? |
1. Attract (Strangers) |
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Inbound Methodology ATTRACT |
Strangers are attracted with blogging, utilizing key words, social publishing |
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Inbound Methodology CONVERT |
Visitors are converted using forms, calls-to-action, and landing pages (the conversion process) |
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Inbound Methodology CLOSE |
Leads are closed with email, workflows, and CRM |
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Inbound Methodology DELIGHT |
Delight promoters with surveys, smart content, and social monitoring |
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How does analyze fit into Inbound Methodology? |
Analysis should be inherent in every single thing you do with your inbound strategy. |
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What are the inbound best practices? |
1. Use buyer personas 2. Use the buyer's journey 3. Create remarkable, tailored content 4. Leverage your content |
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What is a Buyer Persona? |
A semi-fictional representation of your ideal customer based on real data and educated speculation about demographics, patterns, motivations, and goals. |
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How do you create a Buyer Persona? |
Do your research! BPs must be based on actual research, not assumptions. |
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How do you go about researching Buyer Personas? |
Interview current customers to compile information and create a profile. Personas give you an idea of who the customer is. |
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What are the components of a BP profile story? |
Background, demographics, identifiers, goals, challenges, "how we help", common objections, and real quotes. |
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What is the Buyer's Journey? |
Awareness stage >> Consideration stage >> Decision stage |
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The Buyer's Journey AWARENESS |
You know you have an issue, but aren't sure what it is. |
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The Buyer's Journey CONSIDERATION |
You give a name to the problem. |
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The Buyer's Journey DECISION |
Decide approach to problem solve. |
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What part does content play in inbound marketing and sales? |
Trust building. With content that seeks to educate buyers on their problems and company solutions to those problems rather than on "who you are" and "what you do". |
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What is context in terms of inbound marketing? |
Asking 'who am I creating content for?' |
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What are the different ways to leverage your content? |
Distribution via website pages, business blogs, social media, landing pages, calls-to-action, and marketing emails. |
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What is Search Engine Optimization (SEO)? |
The process of improving your website so that it attracts more visitors from search engines. |
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In what ways does SEO help your inbound marketing? |
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How do search engines find, understand, and rank pages shown in search results? |
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What is the difference between paid results and organic results? |
Paid results are the results at the very top, where companies pay to be placed. Organic results are the real results. |
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In terms of SEO, how are keywords defined? |
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