Challenges:
Similarly, managing in global environment is not an easy task. Most of the time, managing international projects require special skills. The manager has to work in a consistent manner with the team for the success of the project. The article by Poddar (2010), explains the challenges in managing international projects. As by the …show more content…
Just knowing how to work does not help for the success of the project. The manager also needs to be careful about other things related to the project. Manager should know about the scope of the work. It overcome the client’s expectation and finally satisfies their need. Communication also plays the vital role on the success of the project. Managers working international projects must be aware about cultural sensitivity. Culturally sensitive and skilled manager who value diversity as strength not the weakness are the people who are successful in managing such kind of projects. In the article by Tolan (2006) also describes about the communication. Language is also one of the barriers in a communication process. Even communicating in universal language (English), people need phrased and rephrased sentences to verify that other people understand clearly what was meant. While communicating orally with non-English spoken people then always needs to be sure that the voice of the speaker is not …show more content…
In the article by Gupta & Govindarajan (2000), presents two dimensions to determine the strategic importance of a market.
• Market potential: It deals with both current market size and the growth expectations for the business environment. To determine the market potential of the business, the organization has to conduct the market research. This gives the rough sketch of the potential of the business so the organization can make a decision that if they need to operate business in that area or not. The analysis of the market includes study of potential customers, competitions and the current environment of the service. Example: If Verizon wireless company wants to operate their business in India, then they need to do a market research about the needs of the customer, competition so they can figure out their growth expectation and finally decide whether to operate business or