Crossan and Apaydin (2010), nonetheless, attempt to reduce the gap by referring to innovation both as a process and an output. However, a process always follows …show more content…
Creativity, however, is referred to as something different, new, or innovative (Amabile, 1983; Baron, 1955), and Kaufman, J. C. (2009) emphasizes that ‘originality’ should not be ignored while assessing the novelty associated with creativity.
So, it appears that ‘originality’ when associated with innovation represents individuals’ unique approaches to integrating existing elements, and in case of creativity originality refers to introducing something absolutely new. However, the literature on innovation highlights the need for creativity in the process of innovation. Different innovation models also emphasize creative thinking as an initiating step required for the innovation process.
Literature, thus, refers to both creativity and innovation as introducing something different, new, original, and appropriate to the time and context, which proffers a similar understanding for both the terms. In addition, creative thinking is required to bringing innovation, which is often referred to as innovative thoughts or