Many years ago, telephone, new stations, and newspapers were the primary forms of communication when a crisis struck. However, there are many internet avenues now that reach more people in a faster way such as Facebook, Twitter, Youtube, blogging websites and even company websites (Crandall, Parnell, & Spillan, 2014, P. 207). It is also a good idea to incorporate text messaging, instant messaging, and email because of the diverse digital world that we are submerged in (Bernstein, 2016). It is recommended that the spokesperson has a customizable response ready for the many different media outlets that convey the same information while being able to be tailored to the diverse audiences. This ensures that the same information is getting to everyone without causing confusion. Using social media is actually a faster, more effective means of communication because it allows one person to be able to update all information necessary in a timely fashion (Crandall, Parnell, & Spillan, 2014). Social media also demonstrates that the company officials are acknowledging everyone necessary and opening a line of communication where all stakeholders can respond with questions or comments directly to the company officials. This is also a safety net for the organization because the company official(s) is in control of what comments are viewed by everyone. Another positive …show more content…
(2016). The 10 Steps of Crisis Communications » Bernstein Crisis Management.com. Bernstein Crisis Management. Retrieved 23 May 2017, from https://www.bernsteincrisismanagement.com/the-10-steps-of-crisis-communications/
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